Certainly an interesting position for a brand (via Leftlanenews):
>While BMW is working on its fuel-cell technology, Jochen Schmalholz, head of BMW ‘s clean-energy technology, told Drive that BMW is considering electric vehicles to fill the 15 to 20 year void before hydrogen vehicles will actually be practical. BMW has even predicted that hydrogen cars could still be 30 years out.
”We will only bring this if it makes sense,” he says. “At the moment we are not really convinced it will work for BMW. But if it makes commercial sense and it makes sense to our customers, then we will do it.”