BMW & Mercedes Get Cozy

An excerpt from Car Magazine:

BMW chairman Norbert Reithofer and his counterpart at Daimler, Dieter Zetsche, are coming to the conclusion that the two brands – for so long, fierce rivals – should work together rather than fight against each other. They’re already working together on hybrid SUVs (together with GM), and now the bosses are evaluating further, more far-reaching cooperation projects.

A highly recommended read.

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  • Jon

    A very interesting story, makes sense to me. Though I feel Mercedes would get more out of this association than BMW would.

  • Im with Jon on this one too. I feel like Mercedes has more to gain then BMW as BMW keeps growing with the MINI brand and the 1 series now and the X6 while MB does more of the same (dont get me wrong, id pick it over any Domestic/Asian car) but BMW is exciting while MB is just MB. Mostly, BMW could do without the Chrysler fudgups