Not ground breaking news but something that client advisors often over look are Priority 1 options. BMWNA does not openly advertise or promote these options and are often items that the majority of buyers have no interest in. To some they are what sells them on the car. Priority 1 essentially means that the car is for a specific buyer as a “sold” car. These options are not available for dealer lot cars or pre-specced cars.
We have also obtained a full copy of the dealer ordering guide which shows all the options (includes 1 and X6) so enjoy! There appears to be some added benefit of purchasing a 1 series with a production date after March as more colors will be available and some changes to equipment are being made. We will try to find out why some of these changes are being made.
BMWNA has added several new paint colors as Priority 1 options for the 5 series and released the options for the 1 Series. We at Bimmerfile thought you may be interested in some of these niche items so we will break it down by model. Pictures are scarce because they are rare in the states so we recommend using the BMW.com configurator to get some idea of the colors.
1 Series E82/E83
3 Series E92/E93
3 Series E90/E91
5 Series E60/E61
7 Series E65/E66
2008 Ordering Guide (PDF)