Priority 1 Options/Official \’08 Ordering guide

Not ground breaking news but something that client advisors often over look are Priority 1 options. BMWNA does not openly advertise or promote these options and are often items that the majority of buyers have no interest in. To some they are what sells them on the car. Priority 1 essentially means that the car is for a specific buyer as a “sold ” car. These options are not available for dealer lot cars or pre-specced cars.

We have also obtained a full copy of the dealer ordering guide which shows all the options (includes 1 and X6) so enjoy! There appears to be some added benefit of purchasing a 1 series with a production date after March as more colors will be available and some changes to equipment are being made. We will try to find out why some of these changes are being made.

BMWNA has added several new paint colors as Priority 1 options for the 5 series and released the options for the 1 Series. We at Bimmerfile thought you may be interested in some of these niche items so we will break it down by model. Pictures are scarce because they are rare in the states so we recommend using the BMW.com configurator to get some idea of the colors.

X3 E83

  • Terracotta/black Nevada Leather
  • Tobacco/black Nevada leather
  • Brushed aluminum
  • X5 E70

  • Saddle Brown Nevada Leather
  • Brushed aluminum trim
  • 1 Series E82/E83

  • Lemon Boston Leather
  • Terracotta Boston Leather
  • 3 Series E92/E93

  • Jade Grey Dakota Leather
  • 3 Series E90/E91

  • Lemon/Black Dakota Leather
  • 5 Series E60/E61

  • Front ventilated seats
  • Anthracite headliner
  • Dark blue Dakota Leather
  • Beige Nasca Leather
  • Black Nasca Leather
  • Neptune Blue exterior paint
  • Barbara Red exterior paintr
  • 7 Series E65/E66

  • Security Glass
  • Shadowline trim
  • 2008 Ordering Guide (PDF)

    Related Posts Plugin for WordPress, Blogger...
    • Wow – great find Michael. As much as I love the Red leather in the 1 Series, the Terracotta would be tempting.

    • Mike

      Lemon interior looks amazing. If I had the money for a 135 I’d likely get Monaco Blue with the Lemon interior. It’d be a nightmare to keep clean but it’s stunning when it is clean.

      Some pictures of the Lemon interior are here http://www.e90post.com/forums/showthread.php?t=48696 Mike

    • Jon

      I shy away from light interiors but have to say the Lemon interior looks sharp.

    • The Lemon looks/sounds interesting. But I’ve never had good luck keeping light interior looking good/clean for long.

    • fdavid

      GSKChicago: You are right! I had a friend once step into a relatives light leather interior Volvo S60. He was wearing some brand new pair of jeans and when he got out to my surprise, the whole seat turned into a light blue leather hue!!

    • Josh

      According to that same document, no cars other than the 5-series have Neptune Blue as an option, priority 1 or otherwise, so the BMW site doesn’t seem to have any photos of that color on any current model.

      Anyone know what it looks like?

    • Josh

      About my neptune blue comment, forget it, I found it. Sorry, when you’d said “check bmw.com” I wasn’t thinking, I assumed you meant check bmwusa.com. I found a photo on the UK site, it’s here.

    • Jon

      The terracotta is actually pretty decent, still drawn to a Alpine white with red interior.

    • The terracotta is actually pretty decent, still drawn to a Alpine white with red interior.

      Yeah… tempting is one thing. Buying it is another.

    • Jon

      Lol, so true Gabe

    • Dennis

      so…if my 135 went into production on 2/25 and scheduled for completion on 3/04, what is the “build date”?

    • I believe the build date would be 03/04

    • Puckpeople

      ‘more colors will be available” after March? Are you referring to the 1er series?

    • Puckpeople ‘more colors will be available” after March? Are you referring to the 1er series?

      Well, I did write: There appears to be some added benefit of purchasing a 1 series with a production date after March as more colors will be available and some changes to equipment are being made. The entire ordering guide is there for you to look at as well, you will notice some colors and equipment for the 1 say SOP 03/08 which is March start of production.