During my morning ritual catching up on the latest news from my favorite auto sites, I stumbled across this little tidbit at Jalopnik.com. BMW appears to have something special in mind for “launching” the new 1 series in the US. If you’ll follow the links you’ll see some substantial groundwork for an extensive viral web campaign to build buzz for the new model line I’ll call “Rampenfest.”
This isn’t foreign territory for BMW. You may remember the brilliant The Hire series of films produced by BMW in early 2000, featuring some of Hollywoods finest talents. While “The Hire” and “Rampenfest” aren’t quite in the same league, it is nice to see that BMW continues to embrace “alternative” media, including; a blog, YouTube and Flickr.