Viral Marketing and BMW

During my morning ritual catching up on the latest news from my favorite auto sites, I stumbled across this little tidbit at appears to have something special in mind for “launching ” the new 1 series in the US.If you ‘ll follow the links you ‘ll see some substantial groundwork for an extensive viral web campaign to build buzz for the new model line I ‘ll call “Rampenfest. “

This isn ‘t foreign territory for BMW.You may remember the brilliant The Hire series of films produced by BMW in early 2000, featuring some of Hollywoods finest talents.While “The Hire ” and “Rampenfest ” aren ‘t quite in the same league, it is nice to see that BMW continues to embrace “alternative ” media, including; a blog, YouTube and Flickr.

Jeff Schultz ‘s blog

Jeff ‘s YouTube

Jeff ‘s flickr page

Oberpfaffelbachen, home of Rampenfest

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  • It’s really refreshing to see the BMW brand start to take a few more chances. For so many people out there it’s such a conservative acting brand that I can’t help but feel this is what they’ve needed to do for some time.

  • Jon

    Glad to see BMW not taking everything safe. I believe in a great many ways that the 1 series is pretty much aimed at a group of drivers BMW really hasn’t addressed for a long time. Give them a thumbs up for this move.

  • davidgo

    i don’t think the car will actually make it… 5 bucks says it lands in illkirch- graffenstaden

  • I’m going to hide in the trunk! Someone just needs to point me to where Oberpfaffelbach is.