The BMW Group in the U.S. (BMW and MINI combined) today reported February vehicle sales of 24,190, slightly down by 1.8 percent from the 24,642 vehicles sold in the same month of 2007. Year-to-date, BMW Group sales are down 11.5 percent, to 41,125 vehicles versus the 46,453 sold in the first two months of 2007.
The result reflects BMW Group ‘s expectations for the month. Upcoming new products like the BMW 1 Series Coupe and Convertible, BMW ‘s Sports Activity Coupe X6, and the new twin-turbo charged Advanced Diesel engines for the 3 Series and the X5 all arriving later this year will push sales volumes again. MINI continues its success story in the U.S. with the launch of its third variant – the all new MINI Clubman – which hit the showrooms in February.
BMW Brand Sales
BMW brand sales were down 6.7 percent, to 20,775 vehicles compared to 22,274 vehicles sold during February 2007. Year-to-date, BMW reported sales of 35,250 vehicles compared to the 42,035 reported in the same period a year ago, a decrease of 16.1 percent.
BMW Automobile Sales
Monthly sales of BMW brand automobiles decreased 8.5 percent in February, to 15,869 versus 17,342 in 2007. For the first two months combined, BMW automobile sales decreased 18.1 percent to 26,922 versus 32,870 reported in the same period last year.
BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles were slightly down 0.5 percent for the month, to 4,906 vehicles compared to the 4,932 reported last February. Year-to-date, BMW SAV sales are down 9.1 percent to 8,328 vehicles from 9,165 in 2007.