BMW Exec Dr. Norbert Reithofer Talks EfficientDynamics at the Geneva Motorshow

The following is a transcript of Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG at the Geneva Motor Show BMW Group Press Conference.

Here in Geneva we put EfficientDynamics at center stage for the first time exactly one year ago. The initial models we presented were both highly dynamic and fuel-efficient. We also announced our plan to equip more and more BMW models with EfficientDynamics as a standard feature.

Can you see those cars behind me on stage?

This is a full dose of EfficientDynamics! These are high-efficiency cars you can already find on our roads today.

But this is only the beginning. At our exhibition stand, we are also showing:

  • the European premieres of the BMW 1 Series Convertible and the BMW X6,
  • as well as the world premiere of the new BMW M3 Convertible.

It goes without saying that EfficientDynamics is available as standard equipment with these models as well.

This means: All models offer higher dynamics at lower fuel consumption. EfficientDynamics sets us ahead of our competitors today. And I am convinced that this will not change anytime soon. At present, our model portfolio includes 22 BMW models that emit a maximum of 140 grams of CO2.

EfficientDynamics is not only installed in one or two ecological models. On the contrary, EfficientDynamics operates across the entire model range.

And our effort is bearing fruit:

  • When it comes to climate protection, we are “best in class. “
  • We are ahead of our competitors.
  • We are the benchmark manufacturer in our industry.

This year alone, we expect to sell approximately 700,000 BMWs equipped with EfficientDynamics in Europe.

So, what does that mean?

  • This year ‘s fuel savings for all new cars to be sold in Europe will amount to around 150 million liters compared to 2006!
  • And when it comes to carbon emissions, we are talking about a reduction of 373,000 tons.

Let me put it differently:

  • If you transformed all the fuel we will save into electric energy, the supply would be large enough to cover the demand of 780,000 people for one year.
  • The citizens of Geneva could even go more than four years on this quantity of energy.

This shows: Our innovations are taking effect! We stand by our commitment to lower the fuel consumption of our new car fleet in Europe by 25 percent between 1995 and the end of 2008! But environmental protection does not apply to the products alone. Environmental protection has to be implemented along a company ‘s entire value chain!

Once again, we set the standards in our industry:

  • Energy consumption per vehicle produced was lowered by 4.1 percent last year.
  • Carbon emissions in production went down 10.6 percent during the same time period.
  • And we reduced sewage per vehicle by close to 35 percent over the last five years.

This may not help us a lot in the face of current political debates. But what is more important: It helps the environment.

We have received numerous awards for EfficientDynamics, such as:

  • the “Green Award ” in Great Britain or
  • the “Green Steering Wheel ” in Germany, to name only two.

Obviously, this makes us happy and proud. But we are not resting on our laurels. We want to achieve more. We plan to take it to the next level.

This is why we ask ourselves: Where can we open up new potential?

Hybrid and hydrogen are EfficientDynamics issues as well. Last year at the Frankfurt Motor Show, we introduced the BMW X6 ActiveHybrid as the first full-hybrid concept with a petrol engine. The first BMW hybrid will arrive on the market in 2009.

And further innovations are in the making. So let me present one of our ideas for the future, an exclusive debut here at Geneva: the BMW Vision EfficientDynamics.

This car is what the automotive future could look like for BMW drivers just a few years from now. For the very first time, we have combined a hybrid transmission with a four-cylinder diesel engine. And we have every reason to be proud of the result: a car that needs only about 6.5 liters of diesel per 100 kilometers. For a vehicle of this size and weight, this is quite a revolution.

So I would now like to hand over to my colleague Klaus Draeger-who will tell you more about the details.

Thank you very much!

Related Posts Plugin for WordPress, Blogger...
  • Looks like BMW will be producing a hybrid sooner than we thought: 2009. I wonder if it will released in the US first since more than likely it will be an SAV and the fact hybrid is more prevalent in the US.

  • It has finally happened. My beloved BMW has surrendered to the enviro-terrorist left lunatics. When the “Ultimate Driving Machine” becomes the “Ultimate Green Machine” all is lost. Can’t wait for the fabulous four-banger diesels . The thrill of driving will be gone, but, at least I’ll be able to boast loudly to the world about my CO2 reduction! I guess that’s a fair compromise. THE BARBARIANS HAVE BROKEN THROUGH THE GAIT.