BMW\’s Fourth Brand Get\’s a Codename

An excerpt from today ‘s Automotive News:

BMW has set up a new unit called Project i to develop cars for megacities. BMW CEO Norbert Reithofer said Project i would present solutions to the challenge of tougher emissions requirements and restricted access to towns and cities. A fourth brand could be one of those solutions but Reithofer said that no decision had been taken yet.

“First of all, we must define what type of vehicles we will produce then we will ask the question if those concepts fit better with the BMW brand, the Mini brand or a sub brand within those two. If none of these options are possible then perhaps we will have a fourth brand,” Reithofer said.

+ BMW launches city car project / Automotive Nes (sub req.)

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