Comments on: 2009 Lease rates for September-October

By: sbyrd

sbyrd — Fri, 04 Sep 2009 19:55:32 +0000

Where are the rates for the 2010′s for Sep 2009?

By: BimmerFile » Archive » Exclusive: BMWNA Re-thinking Sales Plan

BimmerFile » Archive » Exclusive: BMWNA Re-thinking Sales Plan — Thu, 09 Oct 2008 18:40:44 +0000

[...] is suffering BMW is seeing former customers looking elsewhere for a lower payment as even with the Owner Loyalty rates BMW is not even in the same ballpark payment wise as other [...]

By: Jeremy

Jeremy — Sun, 14 Sep 2008 15:27:12 +0000

Good point, Michael. Luckily I get the OLP rate.

By: bill

bill — Sat, 13 Sep 2008 22:36:38 +0000

Michael- Thank you. Question- what are the qualifications for the “loyalty” rates on the leases?

By: Michael

Michael — Sat, 13 Sep 2008 19:54:00 +0000

X- Directly from BMW is where this info is from. The programs directly state that they run from Now until 10/31 so it is what it is! Remember 09 models can not even be delivered until mid-October so the program would be through the end of October. The next rate change will be in November. I am fairly certain things will get worse before they get better as BMW fades to leases that are not attractive; not going to be an overnight transition so it will get worse.

By: X

Sat, 13 Sep 2008 15:46:33 +0000

Thanks Michael,

I'm just wondering how is it possible to know OCT rates now? Usually they are not released until first week into the month...?

Who is the source for the info? Is it possible it will change come OCT?

Thanks again.

By: Michael

Michael — Sat, 13 Sep 2008 02:53:18 +0000

Jeremy it is only that if you qualify for the OLP. If not it is a bit higher. Residual is always higher at the beginning of the year.

If you compare to last years rates for the E90 335i: 24 Month – Residual 71% of MSRP – .00200 Base Rate 36 Month – Residual 61% of MSRP – .00200 Base Rate 48 Month – Residual 43% of MSRP – .00310 Base Rate 60 Month – Residual 36% of MSRP – .00310 Base Rate

For 2009 MY 24 month residual is down to 67% and MF is .00250

Which equates to nearly $100 per month difference. Other models are even worse off.

This also is just comparing a static price and not including the change in the higher price of the car, so actually it is a bit worse.

By: Jeremy

Jeremy — Sat, 13 Sep 2008 01:22:35 +0000

Thanks for posting! But prior to the major July reductions, the base rate on a 36 month 335i Sedan was .0019, if I recall correctly.

Now it's .0020 for a new model. I was expecting much worse due to all the talk about a rate hike. This is actually pretty modest in my opinion. Not to mention the residual is up several points.

By: vindicator

vindicator — Sat, 13 Sep 2008 00:42:02 +0000

Michael,

Thank you VERY much for posting this information!