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BMWNA Selling One of its Corporate Dealerships

With the current financial state of the US economy BMWNA has watched sales dip for the first time in a long time. This comes at a time when BMWNA has just invested in expanding its headquarters in NJ, along with other capital investments.

This past spring brought about a change in the used car market. Plummeting prices forced BMW to write down some of its losses. The losses continue due to the poor state of the market. With more cars to come off lease with inflated residuals, how can BMW offset these losses and the money they have already spent elsewhere? Easy: sell some of its more liquid assets.

BMWNA owns several top-performing dealerships in affluent areas that are not usually influenced by market conditions. For the past several months, we have heard rumors that at least one dealership was on the market. It is not only a BMW brand store, but also houses and has the rights to the other brands that encompass the BMW Group - specifically MINI.

You may be thinking to yourself, “How much can a dealership cost?” For a single brand store in a busy market, prices can reach $20 million or more. What this particular store will bring in is still up for debate, but there are several active suitors.

We have chosen to not go into too much detail while this situation continues to evolve. We will stick to that until things are finalized. After the recent news about allocations and jobs being cut, we thought that we should also inform you that BMW is seeking other cost cutting measures to help with the market conditions.

Written By: Michael

8 Comments

JonPD Sep 25th, 2008 Link

Interesting news, think its a good move my BMW

GSKChicago Sep 25th, 2008 Link

Have you heard anything about BMW eliminating the covered maintenance program? Or limiting what they cover, etc?

Pat H. Sep 25th, 2008 Link

$35-40mm is the number the floats around the local area right now.

Michael Sep 26th, 2008 Link

Awesome. Maybe they’ll finally realize that selling 400hp cars to real estate agents and SUVs to their spouses is not sustainable. Enthusiasts are sustailable and have brand loyalty. Give them what they want so they continue promoting the brand. Perhaps those news about 4 bangers are real and maybe we’ll even live to see 120d in US.

Pat H. Sep 26th, 2008 Link

The whole world is getting turned upside down. It’s not just our neighbors that have made things crazy. Hopefully it’ll all get turned around soon.

What are you doing on here? Shouldn’t you be enjoying oktoberfest?

c Oct 13th, 2008 Link

Anyone know which dealerships they own?

Justin Oct 16th, 2008 Link

In my area there are 3 dealers for sale Westchester which is owned by BMW, also Greenwich and Pace. BMW was very close to making a deal with a great outfit that owns a Lexus dealer near by, but that has fallen through unfortunately.

c Oct 16th, 2008 Link

I wonder which one/ones they owned in So Cal..?

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