BMW X1 Teaser Video

Gragop Sep 30th, 2008 Link

As a 25 year old young professional, I’m insulted they thought this would appeal to me.

Kyle Sep 30th, 2008 Link

I agree with Gragop, that was terribly pandering and unoriginal, not to mention outdated.

GSKChicago Sep 30th, 2008 Link

The rims look cool. LOL

Gragop Sep 30th, 2008 Link

haha yeah, that’s about the good thing out of this video. MMMM yellow concept cars…oh wait, we’re not unveiling a Porsche, Lambo, Ferrari or McLaren so nevermind.

Hector M, Sep 30th, 2008 Link

Gragop

You sound more like a 65 year old young professional, what’s your problem. what’s wrong with yellow?

Gragop Sep 30th, 2008 Link

Name a single BMW model that would be well suited in yellow, much less any of their SUVs…and no, the M3 would not look good in yellow.

What’s my problem? My problem is BMW trading in it’s credibility and image with crappy marketing teasers that look like something that’s suited for an after school special. That and my favorite car brand beginning to make vehicles to boost their bottom line versus enhancing their motorsports. That’s my problem.What’s yours?

Ben Sep 30th, 2008 Link

Hmmm… As a 27 year old young professional, I see Gragop’s point. As I was watching the teaser I was more interested in seeing the car itself rather than how they were trying to pull me in. However, now that think of that ad as a whole, it feels like BMW and their ad agency are either trying way too hard and/or have a wrong idea of their target market.

In no way is some street-kid graffiti artist going to able to afford such a car.

I may have to disagree on the yellow, but I’ll wait and see what it looks like as a whole before making a final decision on that.

The rims look awesome.

Lee L Sep 30th, 2008 Link

Personally, I love Yellow and would just about kill for a yellow 135i.

Barry Sep 30th, 2008 Link

I dont know why I’m so excited about this car. Maybe the cheezy advertising was the whole damn point. Lets just wait to see the car. When do we see it anyway? Tommorow?

X Sep 30th, 2008 Link

You see it NOW!
http://www.bimmerpost.com
or direct link: http://www.xbimmers.com/forums/showthread.php?t=175032

I just saw it and was pleasantly surprised. I do think the Mustard Yellow/Gold kills it. It would probably look much better in white or silver.

Davio Oct 1st, 2008 Link

Gragop’s knickers are in a twist

Hector M, Oct 1st, 2008 Link

the E36 M3 in yellow looks good to me, the E46 on the goldish yellow looks good also… the new M3 in yellow would look good. Like Lee L. said the new 135. Ad campaigns will only show you the vehicle, and grab your attention. BMW is serious on changing their reputation of, the only people that drive or can afford their cars are old farts.