Comments on: BMW Re-thinking Sales Plan http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/ BMW News & Opinion, BMW M3, BMW 1M, BMW 1 Series, BMW 3 Series, BMW 5 Series, BMW X5, BMW X6, BMW X3, BMW i Fri, 10 Feb 2012 23:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BMW driver http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3495 BMW driver Wed, 12 Nov 2008 20:34:59 +0000 http://www.bimmerfile.com/?p=897#comment-3495 <p>JRobUSC,</p> <p>If demand is outstripping supply then I am sure the X6 sales number will be outperforming the projection even before the economic crisis. Based on sales figure thus far, the X6 performance is below BMW forecast</p> JRobUSC,

If demand is outstripping supply then I am sure the X6 sales number will be outperforming the projection even before the economic crisis. Based on sales figure thus far, the X6 performance is below BMW forecast

]]> By: Brian http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3379 Brian Wed, 29 Oct 2008 22:08:33 +0000 http://www.bimmerfile.com/?p=897#comment-3379 <p>Pure economics... shorten supply reflecting decreased demand. I doubt this will have as much of an impact on BMW than the rest of the competition; they have a pretty strong customer basis and an unrivaled loyalty base that keeps marketing going for generations, aside from their excellent cars.</p> Pure economics… shorten supply reflecting decreased demand. I doubt this will have as much of an impact on BMW than the rest of the competition; they have a pretty strong customer basis and an unrivaled loyalty base that keeps marketing going for generations, aside from their excellent cars.

]]> By: Justin http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3294 Justin Mon, 20 Oct 2008 21:04:34 +0000 http://www.bimmerfile.com/?p=897#comment-3294 <p>The huge popularity in the X6 as been driven hugely by the export market. You can take a $65-70k X6 and sell it in Russia for $300k or South America for $200+k. In my area we can get an X6 for a US resident within 2 months.</p> The huge popularity in the X6 as been driven hugely by the export market. You can take a $65-70k X6 and sell it in Russia for $300k or South America for $200+k. In my area we can get an X6 for a US resident within 2 months.

]]> By: FrankNY http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3288 FrankNY Sun, 19 Oct 2008 19:25:09 +0000 http://www.bimmerfile.com/?p=897#comment-3288 <p>I agree about offering more decontented models and focus on the driving aspect like it used to be. Only offer that horrible iDrive on the top models. Regardless of the amount of electronic options, find a supplier who know how to build them correctly. After only having my CooperS for 2 weeks, I've already found myself sitting in the Mini customer lounge for 2 hours to be told my Bluetooth is already busted and a new needs to be ordered and replaced. Yikes. I hope that's the last and least of it.</p> I agree about offering more decontented models and focus on the driving aspect like it used to be. Only offer that horrible iDrive on the top models. Regardless of the amount of electronic options, find a supplier who know how to build them correctly. After only having my CooperS for 2 weeks, I’ve already found myself sitting in the Mini customer lounge for 2 hours to be told my Bluetooth is already busted and a new needs to be ordered and replaced. Yikes. I hope that’s the last and least of it.

]]> By: Michael http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3284 Michael Sat, 18 Oct 2008 17:05:34 +0000 http://www.bimmerfile.com/?p=897#comment-3284 <p>How's about BMW NA stops playing 'we are an exclusive brand' song and finally bring cars like 320d, 120d and 1 hatchback to US? Perhaps ditching electronic gizmos will help lower prices and make cars more reliable? I just got electronic stuff repaired second time in 3 months.</p> How’s about BMW NA stops playing ‘we are an exclusive brand’ song and finally bring cars like 320d, 120d and 1 hatchback to US? Perhaps ditching electronic gizmos will help lower prices and make cars more reliable? I just got electronic stuff repaired second time in 3 months.

]]> By: Michael http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3283 Michael Sat, 18 Oct 2008 17:00:49 +0000 http://www.bimmerfile.com/?p=897#comment-3283 <p>X6 demand outstripping supply because it is new. There are always people who just want something no one else has yet. As soon as interest to a new shiny uncommon models fades out, sales will vaporize. Just look at '08 M3 which was selling well over sticker a year ago and is now below invoice.</p> X6 demand outstripping supply because it is new. There are always people who just want something no one else has yet. As soon as interest to a new shiny uncommon models fades out, sales will vaporize. Just look at ’08 M3 which was selling well over sticker a year ago and is now below invoice.

]]> By: JRobUSC http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3266 JRobUSC Thu, 16 Oct 2008 19:26:15 +0000 http://www.bimmerfile.com/?p=897#comment-3266 <p>BMW Driver, why would BMW offer incentives or lower the price on the X6? The X6 is sold out. The two dealers near me are taking orders so far into their pipeline they're promising delivery ONE YEAR from now. At the last two BMW company car auctions, dealers were paying OVER MSRP for X6's with 5k+ miles. That's right, DEALERS were paying OVER STICKER. So not dropping prices or incentivizing them is not "arrogance" on BMW's part, if anything expecting them to do so under those circumstances is just stupid. You either can afford what they run or you can't, which was exactly the point of the X6, just like it is the ML63 AMG, Porsche Cayenne Turbo, etc. It's an exclusive vehicle, you gotta pay to play. If you can't afford it or can't justify the cost, I'm sure Infiniti would be more than happy to sell you an FX, since they are building three times as many of them as BMW is X6's.</p> BMW Driver, why would BMW offer incentives or lower the price on the X6? The X6 is sold out. The two dealers near me are taking orders so far into their pipeline they’re promising delivery ONE YEAR from now. At the last two BMW company car auctions, dealers were paying OVER MSRP for X6′s with 5k+ miles. That’s right, DEALERS were paying OVER STICKER. So not dropping prices or incentivizing them is not “arrogance” on BMW’s part, if anything expecting them to do so under those circumstances is just stupid. You either can afford what they run or you can’t, which was exactly the point of the X6, just like it is the ML63 AMG, Porsche Cayenne Turbo, etc. It’s an exclusive vehicle, you gotta pay to play. If you can’t afford it or can’t justify the cost, I’m sure Infiniti would be more than happy to sell you an FX, since they are building three times as many of them as BMW is X6′s.

]]> By: BMW guy http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3215 BMW guy Fri, 10 Oct 2008 05:08:59 +0000 http://www.bimmerfile.com/?p=897#comment-3215 <p>You guys bitching about X6 pricing are missing the point. X6s are one of the few models where demand is outstripping supply hence the lack of aggressive financing.</p> You guys bitching about X6 pricing are missing the point. X6s are one of the few models where demand is outstripping supply hence the lack of aggressive financing.

]]> By: BMW driver http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3214 BMW driver Fri, 10 Oct 2008 00:09:23 +0000 http://www.bimmerfile.com/?p=897#comment-3214 <p>I think the raising of the X6 price for no apparent reason is perhaps the most arrogant move. I would expect that they would either keep the price the same or offer incentives- but no, their arrogance would not let see beyond their nose.</p> I think the raising of the X6 price for no apparent reason is perhaps the most arrogant move. I would expect that they would either keep the price the same or offer incentives- but no, their arrogance would not let see beyond their nose.

]]> By: Doug http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3213 Doug Thu, 09 Oct 2008 23:28:54 +0000 http://www.bimmerfile.com/?p=897#comment-3213 <p>It sounds counter-intuitive to market heavily during a downturn, but it's the classic marketing philosophy. BMW will probably succeed for doing this.</p> It sounds counter-intuitive to market heavily during a downturn, but it’s the classic marketing philosophy. BMW will probably succeed for doing this.

]]> By: Adam L. http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3212 Adam L. Thu, 09 Oct 2008 22:33:55 +0000 http://www.bimmerfile.com/?p=897#comment-3212 <p>Well I for one I'm glad they will bring prices back down to earth!! I mean X6 lease is going for almost $1600 which I think is insane... Whether we like to admit or not, that ugly Infiniti will just eat into it's sales. I'm getting a new car next year and plan for it to be another BMW, I pray financing on X6 will get better as that's what I aim to get.</p> Well I for one I’m glad they will bring prices back down to earth!! I mean X6 lease is going for almost $1600 which I think is insane… Whether we like to admit or not, that ugly Infiniti will just eat into it’s sales. I’m getting a new car next year and plan for it to be another BMW, I pray financing on X6 will get better as that’s what I aim to get.

]]> By: Nick http://www.bimmerfile.com/2008/10/09/bmw-re-thinking-sales-plan/comment-page-1/#comment-3210 Nick Thu, 09 Oct 2008 22:14:51 +0000 http://www.bimmerfile.com/?p=897#comment-3210 <p>How about selling BMW's to people who can actually afford them instead of granting easy credit to every joe schmoe and their brother. In regards to people moving to other marques, based on my own personal experiences at various dealerships, don't suggest that a $38k 328i is a "steal" when it doesn't even come with powered seats.</p> How about selling BMW’s to people who can actually afford them instead of granting easy credit to every joe schmoe and their brother. In regards to people moving to other marques, based on my own personal experiences at various dealerships, don’t suggest that a $38k 328i is a “steal” when it doesn’t even come with powered seats.

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