News Flash: BMW AG Cancels Production Version of the CS Concept

The highly touted CS Concept that was likely to become the next 8 or 9 series has been shelved due to the current economic conditions. This news comes from BMW CEO Dr. Norbert Reithofer himself. Here ‘s an excerpt from an official press release that was just sent out:

All our actions are based on careful consideration and foresight. It does not make sense to build up stocks which are bound to reduce our revenues later on. We also have a commitment to our dealerships and the well-being of the company. But there is another aspect towards improving profitability: We are reviewing all product projects again.

And we thus have decided that there will not be a series model of the Concept CS. A recent analysis has shown that:

  • First: Despite the great feedback this car has achieved so far, it does not match our ambitious profitability targets.

  • Second: Our three premium brands have a strong brand image all around the world. This has been proven, for instance, by the latest Brand index analysis. So for the time being, we can do without this “brand shaper” since we have many others in our portfolio.

  • Third and most important is that we want to focus our resources primarily on future projects and new technologies. In other words: Currently, our top priorities are EfficientDynamics and project i.

So just like that the first car that was developed almost entire by the M Division is gone. While it ‘s likely some of the engineering and thought that went into the CS will show up elsewhere, for now it looks like we ‘re left without the dramatic four door coupe shape that the CS was going to bring to the table.

You can download the full press release here (PDF)

Related Posts Plugin for WordPress, Blogger...
  • JonPD

    Kinda sad (though not my cup of tea), but I do believe that BMW made a good choice here. Still a lot of styling changes that I think were a good step forward.

  • TMQ

    Maybe some stuff will go towards the new 5 series.

  • Im very sad to hear this because alot of times, amazing concepts get scrapped. Having said that, these are some hard times and companies have to save cash somewhere.

  • Pingback: MotoringFile » Archive » BMW AG Responds to the Weakening Economy()

  • cBraunDesign

    I agree that this was the right move, although it is sad. This car was absolutely beautiful, and we can only hope that much of the styling will be seen in other models. I’d love the next 5er to be based on this design.

  • Pingback: A miało być tak pięknie.. | BMW Time - Kult marki BMW()