BMW to Increase US Push ?

A recent Wall Street Journal article has BMWNA CEO Jim O ‘Donnell stating that the US “will be the growth engine of the future. This is where we will continue to focus our efforts. ” This seems to directly contradict everything else we have been hearing for months.

With the Detroit “Big ” Three in a state of free fall and continuing to lose market share, maybe this is where BMW does push to gain share; they will not be alone. VW seems to be planning a full on press for more of the US market as well.

While this news is eye opening, you should take it with a grain of salt as in the original article there was a major glitch. The author seems to think that the 1 Series has not been offered before and it will be introduced in the future. Though, in the next few weeks the BMWNA CEO will present his plan to the board of directors at that time we will know what really is in store for the US market.

For more analysis of this please see an entry at the BMWCCA our good friend Jonathan Spira has written.

Here is the original article that was run in both print and electronic form, thanks again to Palbay for the link!

Related Posts Plugin for WordPress, Blogger...
  • Pat H.

    It’s a promising quote but I would be surprised if there was any one or two single actions that would make Mr. O’Donnell’s quote stand out. As reported on BFile in the recent past, Mr. O’Donnell as a different vision for BMWNA than he predecessors. I’m sure he is very open to being creative. The creativity will likely come in the form of product development, continue to build value and further brand loyalty. I do not expect to see any more rebates, unrealistically high lease residuals. This is viewed of devaluing the brand. Something Mr. O’Donnell does not seem very keen on (can you blame him?)

    I would only expect that he believes the US market is the growth engine of the future. After all, it is his baby. I just still wouldn’t take his quote and expect him to waiver off of the path he’s been on since taking over last year.

  • Pingback: BimmerFile » Archive » Rumor or fact? BMW 2010 Models Coming Soon()