From our inbox to you comes the complete 2009 BMW ordering guide for the US. This updated version includes the new Z4, ///M Sport kits and of course the little known priority 1 options.
Priority 1 options are not openly advertised or promoted options, you will not find them in a catalog or on the official website. They are often items that the majority of buyers have no interest in. To some they are what sells them on the car. Priority 1 essentially means that the car is for a specific buyer as a “sold” car. These options are not available for dealer lot cars or pre-specced cars. When you look at the specific model sheets some may have these type of options, while others do not.