Chris Bangle Retires From the BMW Group

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We at BimmerFile would like to express our thanks to Mr. Bangle for not only moving BMW design in a new and progressive direction but helping to move the entire industry along with it.

Official Press Release: Christopher E. Bangle, the BMW Group ‘s Head of Design, has worked closely with Adrian van Hooydonk in BMW Group design development for nearly 17 years. Now he is handing over his post to van Hooydonk, who is currently Head of BMW Automobile Design. “Christopher Bangle has had a lasting impact on the identity of BMW Group ‘s brands. His contribution to the company ‘s success has been decisive, and together with his teams he has mapped out a clear and aesthetic route into the future, ” said Dr Klaus Draeger, BMW AG ‘s Board Member for Development. Dr Draeger went on to explain that the BMW Group was currently “in an excellent position “, thanks to a broad portfolio of automobiles and several new vehicle concepts due for market launch in the coming months and years. The BMW AG Management Board, he added, is looking forward to working with van Hooydonk as Head of BMW Group Design – a man who shares Bangle ‘s fascination for technology and aesthetics, tradition and innovation. Dr Draeger affirmed that van Hooydonk would be in a position to continue to build on a design philosophy, which extends across the BMW Group ‘s brands. Bangle ‘s plan to pursue his own design-related endeavours beyond the auto industry marks the start of a new phase in his life while maintaining strong ties with the BMW Group.

Over the years numerous designs for new vehicles and vehicle concepts have been developed under Christopher Bangle ‘s leadership. As well as continuing the BMW 3, 5 and 7 Series, he and his teams were responsible for a range of other models, including the BMW Z3, BMW Z4, BMW X5, BMW Z8, BMW X3, the new BMW 6 Series, the BMW X6 and the BMW 1 Series. Other developments under the auspices of Christopher Bangle include the new MINI and Rolls-Royce models and a number of innovative motorcycle concepts. During his tenure, Christopher Bangle was also instrumental in making the company ‘s consultancy subsidiary, BMW Group DesignworksUSA, what it is today: a global design agency in North America, Munich and Singapore for leading international brands and companies in a wide variety of industries.

Thanks to their outstanding design quality numerous products from all three of the BMW Group ‘s automobile brands have won a host of renowned awards from around the world. Bangle has always had a special aptitude for working with his teams to strengthen the identities and unmistakable images of the BMW Group ‘s brands and to inspire design innovations, said Dr Draeger, Board Member for Development. Over the years he has received a dozen patents for his technical applications and design. These, along with the one hundred additional patents awarded to the BMW Group Design under Bangle ‘s auspices, are a testimony to his creative and innovative power.

Born in the USA, Christopher Bangle, aged 52, has been Head of BMW Group Design Development since October 1992. After studying at the University of Wisconsin and the Art Center College of Design in Pasadena, he began his working life in Rüsselsheim, where he worked for Adam Opel AG. In 1985 he joined FIAT, where he became Director of the FIAT Centro Stile in 1992. Shortly afterwards he left the Italian automaker to come to Munich.

Throughout his career with the BMW Group Bangle ‘s right-hand man has been Adrian van Hooydonk, who is now set to become his successor. He described van Hooydonk as “truly a top professional in our business, ” adding, “I am sure that the many strong design strategies he has helped us create for the BMW Group will continue to develop and evolve. “

Adrian van Hooydonk, aged 44, will take over as Director of BMW Group Design with immediate effect. In his new position he will be responsible for design development for the BMW, Rolls-Royce and MINI brands. Born in the Netherlands, van Hooydonk studied at Delft Polytechnic University in Holland and later at the Art Center Europe in Vevey, Switzerland, until 1992. From there he came to Munich, where he joined BMW as a designer. In the year 2000 he went to California to work for the BMW Group subsidiary Designworks USA. He was Director of the internationally renowned design agency from 2001 to 2004. Then, under Bangle as the BMW Group ‘s Head of Design, he became Head of the Brand Design Studio for BMW Automobiles.

The BMW 6 Series and 7 Series lines clearly bear the hallmark of van Hooydonk ‘s design influence, as do the Z9 Concept Car, the BMW Concept CS (unveiled in 2007) and the M1 Hommage Study. In 1997 van Hooydonk created the ACV 30 Show Car for MINI and more recently he and his team have developed the designs for the new BMW 7 Series and Z4 as well as for the Concept Progressive Activity Sedan, which celebrates its premiere at the Geneva Auto Show in early March 2009.

“I am honoured and extremely excited to take on this new responsibility “, says van Hooydonk. “BMW, MINI and Rolls-Royce produce the best cars and motorcycles in their segment, and I am really looking forward to being able to contribute to the future development of these brands. ” Speaking of his hopes for the years to come, van Hooydonk added: “I have no doubt that there are challenges ahead, but BMW ‘s depth in engineering and the passion of its talented design team are as strong as ever. Together I am sure we will be able to create some very sophisticated and extremely attractive concepts. “

Related:

+ Chris Bangle Talks Design / BimmerFile (via Autoweek Podcast)

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  • Leif W.

    To Chris Bangle. Don’t let the door hit you on the way out.

    Leif W.

  • Joe S.

    wow. this is huge. id like to see where the designs go now. for the most part i was a fan of bangle and his work.

  • adc

    From a past, present and future BMW owner, good riddance. There will be absolutely no regrets.

    (I’m trying to keep my tone civil).

  • Rob

    Amazing how blind some people are to see the positive influence he had on the company. Go buy an Acura.

  • adc

    Rob, “go buy an Acura”??? (Besides, have you seen their latest models hit with the ugly stick?)

    As I said I’m a past, present and future BMW owner. In some cases, I’ve bought a BMW despite the silly design, looking beyond that to the driving experience (on which thank goodness Bangle had no influence).

    A loyal customer should not be subjected to that humiliation. BMW should make beautiful classy designs that endure, designs that work intrinsically and don’t need any interpretation or excuse. Or if they can’t pull off beautiful, at least stick to the form follows function edict that always works.

    As I said, no regrets.

  • Larry

    Great news for BMW. I hated all the Bangled cars.

  • TMQ

    There are hits and misses under Bangle. Obviously he didn’t design individual cars. His design philosophy helps set BMW apart from the others in the industry, although the execution sometimes comes out as “too much”.

  • Ben

    Wow people. Way to hate. Bangle designed cars that other competitors only WISH they could design. His design cues have influenced automotive design in so many ways. It wasn’t until the ‘flame surfacing’ concept was introduced when people actually paid any attention to how light helps form an object. He wasn’t afraid to ask ‘What if?’ That’s how you shake up an industry. That’s how you stay in the game.

  • Parker

    If it werent for Chris, BMW wouldnt be where it was in the market. Look how many other companies have copied the current designs! I love what he has done for the company, and the design of all BMWs in this generation. Everybody can exclaim that they hate the cars, but more have been sold since he started than ever before. I find that to be a good thing!

  • bmw

    FINALLY!

  • Dylan Bland

    I loved Bangle’s work. Edgy yet elegant. Flamed surfaces ftw. I hope his influence continues on in the company, which I’m sure it will.

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  • BooBoo

    I wish my BMW looked like previous Acura TL.

  • BooBoo

    Other companies copied design not because it was good but because they simply follow. Lexus always looks like previous gen Merc, not matter if MB looked good or bad.

    I wish nobody would copy BMW designs. So many cars now look worse than before. Just look at new Acura.

  • I’m singing a few stanzas of ‘Ding Dong the Witch is Dead’. Time to free the flying monkeys and bring beauty back to the brand.

  • Im a Bangler too. I loved what he did. His cars had soul and passion. Not cookie cuter Audi…..pukes