1er

One of the more prolific sources of information on the greater web has been a fairly anonymous web poster named Scott27. Reportedly he works deep within BMW ‘s marketing department and is one of those rare employees who lets a few details slip from time to time. In his latest comments on Germancarzone.com he gives us some further insight into the next generation 1 Series. One of the main aspects that is important in understanding the following information is that the next 1 Series will be built using a modular platform as we ‘ve talked about previously here on BF. It will be shared with the next MINI as well. This will allow BMW to be very cost efficient in creating different variations of the car to cater to new segments.

Much what what he says we ‘ve already reported but it ‘s both confirmation and further details on a car we ‘re all eagerly anticipating. Here are a couple of excerpt from those posts. In them he lays out the high level structure of all the upcoming 1er models and how they fit within newly designated customer categories.

Efficient Dynamics: Why the BMW 1er will spearhead the first premium line up in the compact segment to offer a hybrid drivetrain for each variant.

Efficient Dynamics Part 2: Pioneer to Leader – The first generation of 1er brought many efficient technologies to the compact segment. The second generation will also bring new options and technology that will be seen across the whole BMW portfolio.

Putting it altogether: How the new 1er will resist the usual jump in weight by using lightweight materials and sophisticated bonding techniques.

Efficiency to Performance: Excitement for enthusiasts at every level.

The Traditional Portfolio.

  • BMW 1er
  • BMW 1er Active Hybrid .
  • BMW 1er Sporthatch.

The Sporting Portfolio.

  • BMW 1er Coupe
  • BMW 1er Cabrio.
  • BMW 1er SuperSports.
  • BMW Z2.
  • BMW Z2 Coupe.

The Lifestyle Portfolio.

  • BMW X1.
  • BMW X2.
  • BMW 1er Gran Turismo.
  • BMW Y1.

The Final Curtain

  • BMW 135i (E82) Lightweight BMW Performance Concept ., (Lightweight materials , 2 matt paint options)

There you have it. The full rundown of the next 1er. Or so it would seem. Surely there are outside pressures that may change some of this in the years ahead. But based on other sources we have this looks to be the real deal.

Related Posts Plugin for WordPress, Blogger...