BMW to Introduce \”City\” in 2012

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According to BMW CEO Norbert Reithofer (as interviewed by Car and Driver) the BMW brand will be launching it ‘s Project i variant by 2012. As we ‘ve reported previously the car will be available with all electric, hybrid, petrol and diesel powerplants. The car will be aimed for worldwide markets but will be designed with an eye towards the US market and California’s new Zero-Emission-Vehicle (ZEV) requirements that call for large-volume manufacturers to sell ZEVs by 2012.

Here ‘s an excerpt from the article:

Styling will be BMW-like, with short overhangs, a wide track, and a low roofline. Electricity will be stored in a water-cooled lithium-ion battery pack that is expected to provide a 100-mile range. Other versions of the City will get a gas or diesel engine and are being developed for Asian markets, particularly China. It hasn’t been decided whether the electric City will be badged as a Mini or a BMW. Reithofer also hinted that it may get a new name. BMW holds the rights to Riley and Triumph, but considering the reputation of electrical systems in British cars, redeploying those old names probably isn’t the best idea.

Interestingly we ‘ve been told my high-level sources that the City will not be branded as a MINI – at least not in the US market. Additionally we ‘ve been told that this car will be not aimed towards the enthusiast but rather someone who wants a premium fuel efficient car with loads of style and technology.

+ 2012/2013 BMW City / Car and Driver

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  • RJ

    The Car and Driver article continues to state:

    BMW is no longer pursuing small-volume niche cars such as ……the diminutive Z2 roadster; and the company’s Audi R8 competitor, the small mid-engine CS sports car.

    I hope the mention of the Z2 roadster is false, and that the Z2 will still appear….

  • txdesign

    I assume “launching” means introducing in this case or is BMW actually talking about on the road by 2012?