Comments on: Time to Retire the Ultimate Driving Machine? http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/ BMW News and Opinion, BMW M3, BMW 1M, BMW 1 Series, BMW 3 Series, BMW 5 Series, BMW X5, BMW X6, BMW X3, BMW X1 Fri, 10 Sep 2010 07:15:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Sagar http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7545 Sagar Sat, 11 Jul 2009 15:56:16 +0000 http://www.bimmerfile.com/?p=3324#comment-7545 <p>I heard they are changing their slogan to "The Joy of Driving"...seems more appropriate with the direction they are taking.</p> I heard they are changing their slogan to “The Joy of Driving”…seems more appropriate with the direction they are taking.

]]> By: lava http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7510 lava Fri, 10 Jul 2009 15:43:50 +0000 http://www.bimmerfile.com/?p=3324#comment-7510 <p>how about a new brand that pares back the luxury, weight, and entry cost, and emphasizes the driving.</p> how about a new brand that pares back the luxury, weight, and entry cost, and emphasizes the driving.

]]> By: Nicolas http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7327 Nicolas Tue, 07 Jul 2009 21:53:13 +0000 http://www.bimmerfile.com/?p=3324#comment-7327 <p>I agree with Nick and RichardM. It's just a marketing tool which is still working quite well. It is memorable and is associated by most, even non car enthusiats, to BMW. I don't see any reason to change it.</p> I agree with Nick and RichardM. It’s just a marketing tool which is still working quite well. It is memorable and is associated by most, even non car enthusiats, to BMW. I don’t see any reason to change it.

]]> By: RichardM http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7326 RichardM Tue, 07 Jul 2009 20:45:42 +0000 http://www.bimmerfile.com/?p=3324#comment-7326 <p>It's just a marketing slogan. It doesn't mean anything.</p> It’s just a marketing slogan. It doesn’t mean anything.

]]> By: NICK http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7325 NICK Tue, 07 Jul 2009 17:29:24 +0000 http://www.bimmerfile.com/?p=3324#comment-7325 <p>Me thinks you think too much.</p> Me thinks you think too much.

]]> By: JonPD http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7323 JonPD Tue, 07 Jul 2009 12:49:03 +0000 http://www.bimmerfile.com/?p=3324#comment-7323 <p>For me personally I think BMW still does a decent job producing a drivers car, though I think the "Ultimate" may be a reach. BMW's are slowly evolving the way of the Japanese cars with adding more technology between the driver and the road, this for me is a direct threat to the practicality of this.</p> <p>I think in may ways BMW is going through the same aging process a person goes through. Right now we have moved firmly away from the mid 20's personality to the stouter and heavier mid 40's. I also believe that this cars are becoming softer and heavier as the brand ages.</p> <p>Time to retire "the ultimate driving machine", well probably still has some life.</p> For me personally I think BMW still does a decent job producing a drivers car, though I think the “Ultimate” may be a reach. BMW’s are slowly evolving the way of the Japanese cars with adding more technology between the driver and the road, this for me is a direct threat to the practicality of this.

I think in may ways BMW is going through the same aging process a person goes through. Right now we have moved firmly away from the mid 20’s personality to the stouter and heavier mid 40’s. I also believe that this cars are becoming softer and heavier as the brand ages.

Time to retire “the ultimate driving machine”, well probably still has some life.

]]> By: MJulian http://www.bimmerfile.com/2009/07/06/time-to-retire-the-ultimate-driving-machine/comment-page-1/#comment-7321 MJulian Tue, 07 Jul 2009 07:19:20 +0000 http://www.bimmerfile.com/?p=3324#comment-7321 <p>At the age of 21, I've grown up with BMWs all my life. My step father has been a BMW technician way before I was born. Growing up I remember driving many e30, e32, e34, e36, e38, e39, etc. and even owning a e28 535iS for my first car. I've always admired BMWs for being driver oriented while remaining innovative and luxurious. I have test drove some newer BMWs and I will admit I feel some character is missing. I am thinking of buying a BMW in a couple years, was thinking brand new but might end up going used because of the missing character.</p> At the age of 21, I’ve grown up with BMWs all my life. My step father has been a BMW technician way before I was born. Growing up I remember driving many e30, e32, e34, e36, e38, e39, etc. and even owning a e28 535iS for my first car. I’ve always admired BMWs for being driver oriented while remaining innovative and luxurious. I have test drove some newer BMWs and I will admit I feel some character is missing. I am thinking of buying a BMW in a couple years, was thinking brand new but might end up going used because of the missing character.

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