Official Release: 7,500 miniature models of the BMW Isetta – the diminutive vehicle built in Munich between 1955 to 1962, and one of the most famous ‘bubble cars ‘ – have been produced to greet the citizens of Munich and its visitors. The 5-centimeter model cars are supported by an advertising campaign designed to convey the Museum ‘s greetings from newspapers as well as outdoor posters. The campaign is capped by a 60-second cinema commercial relating the journey of the pocket-sized Isettas from the BMW Museum to the centre of Munich.
Does anyone else think this is at all related to BMW introducing a new city car code-named Project i? It may be a coincidence but it works on a couple of levels.