BMW Vision Efficient Dynamics Teaser

MINI had its 50th birthday today, and released a concept. BMW is joining the party with a teaser of what the future holds. This video sets the stage for Frankfurt and the images/video we will soon see of the future MegaCity Vehicle from BMW and Project-i (i-Setta).

Anyone else noticing that some of these new models are becoming JOY ‘s to drive, rather than the “Ultimate Driving Machine “? Could we be seeing a split marketing campaign depending on the driving prowess of the vehicle?

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