Autocar is hearing what we reported apparently; the M Division is working on the next generation 1 Series coupe to produce a true entry level M product. While our sources still indicate the car above is still a project from ///M it is not what Autocar is describing. This entry ///M will be based on the next generation 1er and will be an official M branded product. Here ‘s an excerpt:
Based on the next-gen 1-series, the new car will be designed to introduce younger customers to new M cars. It would compete with cars such as the next-generation Audi S3, with pricing starting at around £32,000.
“We’re conscious that our existing customers are gravitating towards larger and more expensive models such as the X5/X6 M,” said an M division source. “We’re looking at ways to attract new customers to the brand, and an entry-level model is part of those plans.”
You ‘ll hear more as we get it…