M Division CEO Confirms Entry Level Product Below M3

Burried in today’s interview Dr. Kay Segler was the first official confirmation that the M Division is officially working on an entry level product to be positioned below the current M3. As you’d expect based on our previous articles, we believe this is in referance to an M version of the upcoming F20 1 Series coupe. We believe this could come to market as early as 2013 but early 2014 may be more likely. Here’s the full excerpt:

MPW: What else can we expect from BMW M in the near future?

Segler: Our leitmotif is: “Automobile dreams come true”. The M3 GTS sends out a clear signal here. The X5 M and X6 M have just gone out to dealerships and round off the top of our product range. But what I would most like to see is for BMW M to stay a young brand within people’s reach. This is why a product below the BMW M3 more important to me than a super sports car which is only accessible to a few. As I have already mentioned in other interviews, we are currently looking closely at the options in this area. I hope to be able to tell you more the next time we speak.