BMWNA has released the pricing for the all new ActiveHybrid 7. This ActiveHybrid utilizes electric power and engine power simultaneously (mild hybrid). This car will give the level of performance associated with V12s of the past with an improvement in miles per gallon over a V8, and it will be priced between the two.

BMW has packaged this car with performance and sportiness in mind- by making 19 inch wheels standard along with an Alcantara headliner. Additional standard options of soft-close doors, HUD, Rear Camera, Comfort Access, and auto trunk closing make this car a step above the base 7 in terms of luxury and technology.

Base pricing for the 7 ActiveHybrid is $103,125 where as the long wheelbase version chimes in at $107,025 (both with destination).

Click on for the full release:


02.12.2009Press Release
The most powerful hybrid luxury sedans will be priced from $103,125
Woodcliff Lake, New Jersey, December 2, 2009…BMW announced pricing today for the 2011 ActiveHybrid 7models during their North American debut at the Los Angeles International Auto Show.BMW’s first hybrid performance/luxury sedans will arrive in showrooms in Spring 2011 with a base MSRP of $103,125 including destination and handling for the ActiveHybrid 7 and $107,025 for the long wheelbase ActiveHybrid 7L.

The BMW ActiveHybrid 7 Sedans feature BMW’s 4.4-liter twin-turbo V8 mated to an
8-speed automatic transmission and hybrid electric motor. The auto stop-start feature improves efficiency without interrupted climate control and other features. Additional standard equipment includes 19-inch wheels and tires, Alcantara headliner, leather dashboard and ventilated active front seats. The Premium Sound System, Head-up Display and Rear View Camera are also standard on the ActiveHybrid 7 as are Comfort Access, Soft-close doors and Automatic trunkgate closing.

Options and packages include a Camera Package, Driver Assistance Package, BMW Night Vision and Rear Seat Entertainment Package. A Luxury Rear Seating Package is available on the ActiveHybrid 7L. A full list of options to tailor the BMW ActiveHybrid 7 to individual tastes is listed below.

2011 BMW ActiveHybrid 7 packages and optional equipment:
* CameraPackage$350

* Cold Weather Package $800

* Driver Assistance Package$1,350

* Rear Seat Entertainment Package $2,200

* Luxury Rear Seating Package (750Li only)$3,700

* BMW Night Vision$2,600

* 20-inch wheels$1,300

* Power Rear Sunshades $1,000

* Ceramic controls$650

* 6-disc DVD-changer $600

* iPod/USB-Adapter$400

* Satellite radio$350

* Smartphone integration $150