Sections: BMW Performance, E46 3 Series, E90 3 Series, Official News Feb 3rd, 2010 4 Comments 
As we hinted at last month, BMW Performance has officially decreased pricing for 3 Series parts. These aggressive price reductions impact both the current generation E9X cars and the previous generation E46.
BMW Performance parts when installed by a BMW Center will be warranted for the remainder of the new vehicle warranty and in no way void the original warranty with the car.
Full list and official PDF after the jump…
E9X 19″ wheel/tire style 313
Old MSRP- $4,805.00 / New MSRP- $3,984.28
E90 BMW Performance Exhaust
Old MSRP- $2,396.00 / New MSRP- $1,999.14
E46 Carbon Fiber Strut Brace
Old MSRP- $1567.00 / New MSRP-$ 993.97
+Full E9X BMW Performance Price Reductions+/ PDF
+Full E46 BMW Performance Price Reductions +/ PDF
[...] tuning products that help make our cars our own. BMW Performance does just that. With the recent pricing decreases and a standard warranty these parts seem like a no brainer to anyone looking to tune their car. [...]
I love the idea of a BMW Performance line, however the prices still need to come down a lot more for them to really impact the market. Another 20-30% cut and they will be a vaild choice for enthusiasts. You can’t really tout the warranty coverage here either, as none of the parts listed above would void your warranty anyways, so that’s a moot point. Keep those prices coming down so they are 10% over the competitors price and people will be willing to pay for it. Until then, BMW-P sales are going to be weak.
ReplyBimmer1- I am not sure if 20-30% more is realistic as these prices are competitive with the likes of Dinan and Turner (the other top brands in my opinion); these tuners complete R&D and test products for longevity, they are also cheaper than some EU tuners. As for the warranty- anything can void a warranty and unlike other brands the parts are warranted for the remainder of 4 years 50K or the 2 year accessory warranty- if there is an issue you get a new piece. The parts themselves carry the warranty unlike some others brands that are 30 days and you are SOL…
ReplyYou guys got me all excited about this, but it looks like the dealer cost did not drop (just as I had feared). This means you may get a discount from your local dealer, but a discount place like Tischler isn’t going to be able to sell things for much cheaper.
No drop in dealer cost means no price drop for the educated shopper. Bummer.
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