BMW Individual To Offer New & Exclusive Options for 2011

2011 M6

Supplements to the BMW Individual product portfolio round off the list of new items in the range of BMW M GmbH. For the new BMW 5 Series Sedan, too, there is the option to add an unmistakable touch with stylish and exclusive options from the BMW Individual program directly at the market launch. The range specially developed for the Sedan includes the BMW Individual high gloss Shadow Line, the BMW Individual Exterior Line in satinised aluminium design, an anthracite-coloured BMW Individual roof liner and BMW Individual reading lights at the rear.

The new BMW Individual paint finish Frozen Grey will be available for all models of the BMW 6 Series. The surrounds of the monitors of the optional rear entertainment systems for the BMW 7 Series are now available in a finish which matches the colour of the BMW Individual full leather trim. What is more, the side rear monitor panels can be covered with BMW Individual Merino leather if requested specifically by the customer. The long version of the BMW 7 Series can be additionally fitted with fold-out tables integrated in the backs of the driver and front passenger seats. The storage surfaces for the fold-out tables available for the long version of the BMW 7 Series can be covered in soft nappa leather or in BMW Individual leather on request, thus offering additional comfort in the use of external entertainment or communication devices. As well as enhancing the overall travel experience, this also extends the range of functions of the luxury sedan when used as a mobile office.

With the current new items in its model program and the further extended product range, BMW M GmbH has created an ideal basis for the continuation of its successful business development. Enthusiasm for exclusive high-performance vehicles in the premium segment continues unabated in automobile markets throughout the world. Current sales figures indicate a dynamic start to the year 2010 for BMW M GmbH. 1,146 BMW M automobiles were sold worldwide in January 2010 alone. This is an increase of 7 per cent over the previous year. “The new models BMW X5 M and BMW X6 M have made a key contribution to this positive trend,” explains Dr. Kay Segler, Chairman of the Board of Management of BMW M GmbH. “With their very successful launch they have even made up for the end of the production cycle of the BMW M5 Sedan, which has been one of the cornerstones of BMW M automobile sales up to now.” Particularly significant sales increases were achieved in January 2010 in the European markets of Germany, the UK and the Netherlands, as well as in China, Australia, South Africa and the Middle East.

BMW M GmbH is a 100 per cent subsidiary of BMW AG. With its products and services in the four business areas of BMW M Automobiles, BMW Individual, M Sports Packages and Options and BMW Group Driving Experience, it is geared towards customers with particularly high aspirations in terms of the performance, exclusivity and individual style of their vehicle. Based in Munich, the company was founded in 1972 as BMW Motorsport GmbH. Since then, the letter M has become synonymous all over the world for success in motor racing and for the fascination of high-performance sports cars which can be used for everyday driving. The production of BMW M automobiles is integrated in the manufacturing processes of the BMW plants. BMW M GmbH has the status of an independent automobile manufacturer.

In the financial year 2009, BMW M GmbH achieved worldwide sales of over 15,000 vehicles. BMW M GmbH currently employs a workforce of some 500 in the areas of development, administration and sales.

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  • JonPD

    Absolutely lovely shot, I would assume that the new Frozen Grey?