It ‘s the time of the year that BMW hands out the trophies to the dealerships that have been awarded “Centers of Excellence “. The award is based on customer satisfaction, brand representation and operational excellence and profitability. To give you an idea of how demanding the criteria is, only 24 made the cut this year out of a total 338 dealers in the US.

Official Release: BMW of North America, LLC announced the names of its top performing dealerships in the U.S. While all of the award recipients did well in providing quality service, some 2010 winners continue to exceed the expectations of their customers winning the COE multiple times.A few note worthy dealer accomplishments include Reeves Import Motorcars, Inc. in Tampa, FL for achieving COE nine years;East Bay BMW in Pleasanton, CA and Flow BMW in Winston Salem, NC for winning the award a total of eight times; and Isringhausen Imports in Springfield, IL for winning the award seven times.Additionally, Global Imports has won the COE award for seven consecutive years and Hendrick BMW has won for six consecutive years.
Despite the challenging economy, BMW’s dealer network continues to invest in their sales facilities and workshops spending $340 million in 2009 alone.Dealers recognize the benefits of refining their business processes and focusing on top-tier customer service making BMW one of the most successful franchises in the U.S.(full list after the jump)

“All BMW dealerships offer a premium experience to our customers, but the 24 Center of Excellence winners excelled in the way they take care of their customers and represent the BMW brand,” said Peter Miles, Executive Vice President of Operations, BMW of North America, LLC.“It’s a highly coveted award and our top dealers worked hard all year to achieve this high honor – we congratulate them.”

2010 Center of Excellence Award Recipients

New Century BMW
Alhambra CA

East Bay BMW
Pleasanton CA

South Motors BMW
Miami FL

Reeves Import Motorcars, Inc.
Tampa FL

Global Imports
Atlanta GA

Isringhausen Imports
Springfield IL

Dreyer & Reinbold, Inc.
Indianapolis IN

Sunbelt BMW
Meridian MS

Hendrick BMW
Charlotte NC

Flow BMW
Winston Salem NC

DeSimone BMW of Mount Laurel
Mount Laurel NJ

Flemington BMW
Flemington NJ

Sandia BMW
Albuquerque NM

Capital Cities Imported Cars
Glenmont NY

Keeler BMW
Latham NY

Kuni BMW
Beaverton OR

New Motors, Inc.
Erie PA

Sun Motor Cars BMW
Mechanicsburg PA

Rick Hendrick Imports
Charleston SC

Hilton Head BMW
Bluffton SC

Classic BMW
Plano TX

BMW of Austin
Austin TX

BMW of San Antonio
San Antonio TX

BMW of Sterling
Sterling VA