Frozen Grey M3: Gone in 15 Minutes

This comes to no surprise to us here at BF but the limited Frozen Gray ///M3 coupes sold out in under 15 minutes. If you tuned in to our recent BimmerCast you heard our take on this special matte car and may note that we were pretty close in our estimated time for them selling out.

Thirty 2011 M3 Coupes claimed in less than fifteen minutes after lines open.

Woodcliff Lake, NJ – June 21, 2010… Less than fifteen minutes after the hotline opened to reserve one of only thirty 2011 BMW Frozen Gray M3 Coupes, each has been reserved for sale. Customers will be able to take delivery of the 2011 Frozen Gray M3 Coupe through an Authorized BMW Center starting later this month.

“We leapt at the chance to bring this truly special vehicle to the United States, ” said Larry Koch, M Brand Manager for BMW of North America. “The Frozen Gray M3 is a striking work of sculpture, speed, and style, and perfectly marks the 25th birthday of the M3 model. I ‘m personally thrilled to see that our customers are as excited about it as we are. We filled the thirty reservation slots within twelve minutes and took the names of at least fifty alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the US. “

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  • JonPD

    Looks forward to seeing one in person,should not be hard to find on the road. Just remember to look our for the gray BMW.

    Oh wait ..

    Just goes to prove Americans care more about looking special than being special. Still to me its a pretty lame comparison to the European specials.

  • Drew

    JonPD – +1

    this is SO meh…

    most americans won’t be able to tell that it’s even an M3…

    ship one of the “impossible to get models” here and I’ll be first in line…like a 335xi touring or the new F10 5er touring…