BimmerFile: Characters Welcome

Some may have noticed that I recently had the honor of being a USA Networks Character, many thanks to all those that emailed in your congratulations. The thirty second spot above aired on several occasions during the new hit series Covert Affairs, which by no coincidence BMW is a sponsor of.

After being cast as myself, editor here at BimmerFile, came the job of me telling my BMW story in a 30 second time frame. That may sound easy to some but it was near impossible for me.

I (along with the director and producers) decided to tell a single story that is near and dear to my heart; taking my then significant other to Europe to pickup a BMW that ultimately was a way for me to surprise her with an engagement ring.Needless to say she was surprised and said yes. Meagan and I have had many happy road trips together and most recently we were blessed with our first child- Maximilian. He will soon enough be in his first BMW (push car that is).

Having never been part of a full scale video shoot like this before I was blown away. The shear number of people and the amount of equipment needed to pull of such a small commercial was mind bending. We shot over two days and everything was completely unscripted and done on the fly. The final product was better than I could have imagined and the talented crew should be commended for making it appear fluid and natural.

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  • JonPD

    Very cool Michael, nice little video shot and a big congrats on Maximilian joining your household.

  • Bill W.

    Wow, fantastic spot Michael!! (and great for the site too!) Have to admit I haven’t seen the show but need to check it out. Congrats on a great experience and yes props too on the birth of your son!

  • Pretty cool, but where’s the M3? Congrats to you and your wife on your first-born.

    • The M3 was judged to be too dark and menacing- angry. The spot was meant to be warm and fuzzy so we used my wife’s car and of course the F10 5er.

      The lack of sunroof in the ///M was also not the best for shooting the interior shots.

  • Sagar R

    Nice work Michael. I feel all warm and fuzzy inside!

  • nollem

    I saw this on TV the other day, but missed the Bimmerfile part in the intro. I meant to hunt down who it was–very nice!

  • 1Mc

    Very cool. You and you’re wife could be actors for all we know going by how polished the end product was!

    Congrats on the ad, though you should have negotiated some 1M info as part of your contract/rights give away :))

  • Thanks for all the kind words.

    Forgot to note the pictures on the wall by my desk- E30 M3, E61 M5 and 2002 Turbo 🙂

  • Joe

    that is soo cool. very nice story.

  • Kyle S

    Nice, but you pronounced ‘Bimmer’ strangely.

    • Kyle- as a speech pathologist I am fairly certain I said Bimmer correctly but each region says things differently- some even call it Beemer as in the bike; it is open to interpretation.

  • Natextr

    That’s awesome! Congrats

  • I meant to ask you about the production. It seemed so professional. I thought it was just a youtube vid BF made. I must agree that Bimmer is definitely open to interpretation. Congratulations! That is too cool!