Dave Thomas from Cars.com had a chance to (quite literally) crawl around the F25 X3 recently and came away impressed. If there ‘s one thing that Dave (and Cars.com) knows, it ‘s the public at large and their mentality when it comes to cars. Yes the X3 isn ‘t the product that gets our hearts thumping. But it is a huge bread-winner for BMW and the kind of product that makes the 1M and all the other red-blooded products possible. Here ‘s an excerpt:
>As I thunked the BMW-solid doors, hit the power tailgate button and took in the Monaco Blue paint job and tan leather interior, I could tell this was unmistakably a major move up from the current generation. But the X3 needs to be. Since it debuted in 2003, every luxury automaker has joined the space, with Audi’s Q5, Mercedes-Benz’s GLK and Volvo’s XC60 stealing market share.
>Even without driving the new X3, it’s apparent that BMW is taking this new competition seriously. And if the few dozen current BMW owners I saw excitedly checking out the X3 after the journalists were done with it are any indication, the company’s base will likely line up for it.