One of the ways that defines quality, performance and brand equity is how much someone will pay for your BMW second hand. And there is no higher award (in the US) than the Kelly Blue Book Resale Awards. BMW for years has placed high in the ranking and 2011 is no exception with the X5 and X6 once again proving their worth (quite literally).
Official Release: The BMW brand has won Best Resale Value Luxury Brand for the 2011 model year by Kelley Blue Book’s KBB.com. In addition, the BMW X5 and BMW X6 Sports Activity Vehicles each won places on the KBB.com 2011 model year list of Top 10 Models for Best Resale Value, and the X5 xDrive35d Advanced Diesel was chosen as Best Resale Value for Hybrid / Alternative Energy Utility Vehicle. Not stopping there, the BMW X5 also won the 2011 Best Resale Value award in the Luxury Utility Vehicle category.
“At BMW, we believe our vehicles’ strong resale value is a result not only of the innovation, engineering and design aesthetics built into each one of our cars, but also the quality of the BMW ownership experience in total,” said Peter Miles, BMW of North America’s Executive Vice President of Operations. Miles accepted the awards for BMW on the eve of the 2010 Los Angeles International Auto Show, saying, “BMW vehicles serve as industry benchmarks when new then strongly influence the used-car market as they go on to satisfy additional owners. BMW resale value proves that.”
“Consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase, and they would be wise to carefully consider the 2011 Best Resale Value Award winning vehicles and brands on this year’s list,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com “Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers hold value down the road when they go to sell or trade-in the vehicle.”
Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.