Earlier this fall GSD&M (BMW ‘s agency for the past several years) decided to part ways with the automaker. However we ‘re just now started to understand some of what was behind the move. Adage is reporting that a split was likely imminent due to the untimely death of BMW NA VP of marketing Jack Pitney along with a few other changes “in relationships “. So what ‘s next for the $140 piece of business? According to the article BMW plans to work with its existing roster of agencies, which includes WPP ‘s Grey, MDC Partners ‘ Dotglu and Interpublic Group of Cos. ‘ Universal McCann.
GSD&M last work for BMW will be the unscripted film series that documents real people and the relationships they have with the brand and its products.