BMW i. Get used to it because that is likely the name of BMW ‘s new high efficiency sub-brand. It ‘s not too much of a shock given that BMW had previously registered i1, i2, i3, i4, i5, i6, i7, i8 and i9 as trademarks that clearly denoted vehicle lines. But what is new is the confirmation based on registering the logo above (via Scott27). Will it stand for something (a la Isetta) or be a standalone? And speaking of options what happened to the idea of using the “iSetta ” name? We ‘ll know more soon.

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