BimmerCast Interview: Head of M Dr. Kay Segler

[audio:http://www.whiteroofradio.com/podcasts/segler2011.mp3]

Subscribe | Download (9 MB MP3)

In our first interview of NAIAS 2011 Todd and I sat down with M Brand Manager Dr. Kay Segler to talk about the 1M, the M5 and the M brand in general. In this follow-up interview with Dr. Kay we go into depth on the 1M and how important the younger market is to M. We also touched on the challenge in building a new M5 after such a monstrous car as the E60 M5.

Related Posts Plugin for WordPress, Blogger...