Before we get into breaking down these rumors, we present you some random footage of someone tailing a Alpine White 1M in the UK. Fast forward to the 1:50 mark if you want any confirmation on how fast the 1M will be.
Now onto the rumors. Our friends at BMWBlog recently posted some information that indicated the US was only going to see 600 examples of the 1M on these shores. It didn’t take long for people to do the math and realize that that means (if true) only two cars per dealer at most.
Since that time they’ve removed the post and all mention of the info on their site. (Updated it’s still there and can be found here). We believe that number to be wrong due to the situation still being a little fluid.
We’re going to go on record and will say that we won’t be speculating until we get actual information from BMW on the matter. We’ve already done enough of it on recent BimmerCasts. Instead the only thing we’ll say on the subject is to echo what Dr. Segler said in our recent interview. The car will be very hard to get and gone before you know it. But let’s dive a little deeper into why both of those statements are likely true.
Dr. Segler has promised this will be a collectors car. It’s easy to dismiss this is marketing speak but we think there’s something behind those words. We don’t have to go far to find an example of Dr. Segler’s success in this exact arena; the MINI JCW GP. 414 made for the US and within three years of its release it was being called a collectors car by the New York Times of all places. It was priced aggressively with no options and offered only in manual form. And like the 1M it originally polarized the enthusiast community. But it didn’t take long for MINI find customers for all 414 imported. And now four years later you can find used GPs (with decent mileage on them) for close to MSRP.
While we certainly expect more that 414 1Ms in the US (no we’re still not speculating), the market for such a car is much larger than the GP. And the collectors market is even larger than it is for the GP. All this points to a car that sells for MSRP (at best) and loses a little value before starting to stabilize in 4-5 years time. But more importantly it points to a very special car that likely won’t be duplicated anytime soon (special edition M3s aside).