Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.
“In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The recently launched X3 and MINI Countryman are showing good strength in the market.”
BMW Brand Sales
Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to 15,100 vehicles sold in February, 2010.
In February, best performing vehicles included the new X3 SAV – February was its first full month of U.S. sales – up 466.1 percent to 1,987 units; the 5 Series, up 85.6 percent to 4,212 units and the 7 Series, up 23.4 percent to 1,109 units.
BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 2.7 percent to 12,791 vehicles from the 12,459 vehicles sold in February 2010.
MINI Brand Sales
MINI USA reported its best February ever with sales of 3,503 automobiles in February, an increase of 22 percent from the 2,871 in February 2010.