It ‘s probably an apt way to bring a car book to market. But the fact that is can be driven around is upstaging what ‘s actually inside. We ‘d just love a non-functioning copy just to read it.
Official Release: The internationally celebrated graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group ‘s international cultural commitment. The limited edition of 1488 hand-signed copies, which are not available for sale, is based on an unconventional concept: CULTURE also features an integrated, remote-controlled car, a book that can be driven around. As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder ” building – the company headquarters in Munich built by Karl Schwanzer in 1972 – from a bird ‘s eye view. Consequently, each book cover becomes a fragmented, unique specimen.