1M Allocations: The Final Word

1M Allocation

We have received many inquiries in regards to 1M allocations. So here is what we know based on conversations with several well placed sources. The truth is that area representatives for BMWNA know when each dealer will get their allocation (again- confirmed by multiple sources). As this screen shot of an email demonstrates, the area rep clearly tells the dealer WHEN and HOW MANY cars they will be getting. It doesn ‘t get more obvious and frank than this.

They know and have known for some time the month a dealer will get an allocation. However, what they don ‘t know is an exact build slot or date, that is what is decided the month prior based on the factory load and other variables that do not matter herein. Most of these areas reps (if not ALL) had conveyed this message to each dealerships general sales manager and/or owner months ago. What that individual has done with the information is anyone ‘s guess. This is how many individuals (Gabe included) know when they can expect their car. You may be asking yourself, Why would the dealer not tell me when my build is?

There are numerous reasons a dealer may not tell you, specifically they do not want to lose a sale. If they tell you your slot with them is in November and another dealer in the area (or country at this point) has an open slot in July they will undoubtedly lose your sale. Another scenario (gleamed from a dealer today); a dealer currently only has two slots but “sold ” three cars in hopes they would get another build or that a buyer might pull-out. The loser in this scenario is obviously the person with that third build.

The reason may simply be that the general sales manager is worried about hitting this months targets and moving as much product as possible so a single car that is not hitting the US until November is not even on his radar at this point. He may not have passed on any information to the salesperson or the information was glanced over and dismissed.

BMW NA must abide by the allocation formula and has little control over what dealers choose to tell their customers in regards to allocations as part of franchising agreements. That ‘s an important point. The issue is not with BMW. If you feel this process has not been up to par or you feel left out in the dark- let the dealer know when it comes time for you to answer the CSI survey. That will impact them on many levels. Or better yet just ask for some final clarity as to when your car is coming.

We hope this helps and settle the 1M allocation debacle once and for all. Now we ‘re going to go back to staring at the 1M Safety Car at the top of this page.

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  • Adam

    I guess unless you got a deposit well in advance you gotta play a lottery of sorts. This is just one dealers expectancy for 1M deliveries, I imagine in areas like: New York, Chicago, So-Cal, and Miami would probably have more allocations.

    • Re: Chicago – the above I the case for almost all dealers. They just don’t sell a lot of the 1er.

  • Buckeye

    Thank you this helps with the confusion quite a bit. I have a question that may have been addressed in other postings, but does anyone know if this car will be offered next year or is this a one model year run?

  • Anonymous

    boy, it would really stink to be in that no3 spot and later learn after all the other dealers are sold out that you do not in fact have a car…

    • Guest

      That dealership is begging for a lawsuit.

  • Buckeye

    Taken From Wikipedia: “On December 9 2010, BMW officially announced all details on the car exclusively on the internet.[5] It is equipped by higher-performance derivative of the N54 engine, a twin-turbocharged 3.0L inline 6 cylinder engine with direct injection, producing 335 hp (250 kW) at 5900 rpm and 332 lb·ft (450 N·m) torque from 1500-4500 rpm (with +369 lb·ft (500 N·m) overboost). Redline is pegged at 7,000 rpm. Official 0-60 mph time is 4.7 seconds, quarter mile (~400 m) in 13.2 seconds. The car is electronically limited to 155 mph (250 km/h) top speed. There is an M Drive button that activates a quicker throttle response program. The sole gearbox is a 6-speed manual transmission with a M gearshift knob, dry sump cooling system, and 3.15:1 final drive ratio.

    The 2011 BMW 1 Series M Coupe shares this higher output N54 engine with the 2009 BMW Z4 sDrive35i, the 2009 BMW 740i/Li, and the 2011 BMW 335is. The N54 engine was previously found in the 1 Series line (the BMW 135i) in a lower state of tune for the model years 2008-2010, however the 135i has switched to the N55 for the 2011 production year.

    The body on the BMW 1 Series M Coupe has been modified as well, giving the car a wider track and bigger body in every direction, as well as a subtle body kit to distinguish it from the standard 1 Series. Despite the car’s larger size, it is 77 lb (35 kg) lighter, giving it a weight of 3,296 lb (1,495 kg).[6]

    BMW was originally going to release the E82 1M Coupe as a limited edition model of approximately 2700 units. Due to positive response, the company lifted the cap and will produce as many E82 1M Coupes as they can until production ends in Spring of 2012″

    Does this mean I can still get one, it just might be in the spring?

    • Don’t believe everything you read on Wikipedia. Remember anyone can edit it.

  • Rossii

    I really dont get this? The engine is standard faire and the rest are M3 bits. This is supposed to be an “entry level” M car with the purpose of having people move up to M3 -> M5. I dont get it but then again I wont be getting a 1M. WTF are you thinking BMW

  • Justin

    These cars are no longer selling at MSRP either, we just received our only open allocation and it will sell in the next day or two for $5-10 K above MSRP.  If anyone wants that allocation right now, contact me.  justin@bmwtricities.com