Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 26,865 vehicles, an increase of 15.1% from the 23,331 vehicles sold in the same month a year ago.
Year-to-date, BMW Group is up 18% on sales of 143,521 in the first six months of 2011 compared to 121,585 in the same period in 2010.
“With all that’s gone on in the world in the last month, our own economy and auto market are still volatile places so you’d better have the right models and business strategy to attract customers in this environment,” said Jim O’Donnell, CEO, BMW of North America. “We’ve been fortunate to have both and that’s why we’re in the market leading position for the first half of 2011 and more new models are on the way giving us the opportunity to stay there.”
BMW Brand Sales
Sales of BMW brand vehicles increased 12.8% in June for a total of 21,637 compared to 19,182 vehicles sold in June, 2010.
Year-to-date, the BMW brand is up 13% on sales of 113,705 January through June compared to 100,632 sold in the first six months of 2010.
In June, the BMW X3 SAV continued the strong sales success that began with its launch in January. Year-to-date, the new X3 has sold 12,725 compared with 3,439 in the same period of 2010, a 270% increase. The BMW 5 Series, now with a full-year of U.S. sales, continued its sales growth with June posting an almost 13% increase over June 2010. Year-to-date the 5 Series has sold 25,287 compared to 15,846 in the first six months of 2010, a nearly 60% increase. Convertibles, in particular the Z4 Roadster and the new 6 Series Convertible, gained additional traction in June with the Z4 up almost 120% and the 6 Series up nearly 80% over the previous June.
BMW Pre-Owned Vehicles
In June, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 12,801, a decrease of 4.8% from the 13,445 sold in June 2010.
Year-to-date, BMW used vehicle sales are down 5% on volume of 79,511 compared to 83,723 in the first six months of 2010.
MINI Brand Sales
MINI USA reported sales of 5,228 automobiles in June, a new record for the month. The June 2011 sales are an increase of 26% over the 4,149 sold in June, 2010.
“Fuel prices have moderated in the last month or so but we are still seeing an increase in MINI sales” said Jim McDowell, Vice President MINI USA. “It’s not just the new Countryman that’s popular but the entry hardtop as well, telling me that more Americans are embracing small cars as a rational choice.”
Year-to-date, MINI sales in the U.S. are up 42.3% on volume of 29,816 compared to 20,953 in the first six months of 2010. The January to June numbers are the highest achieved in that six month period since MINI was launched in the U.S. in 2002.