M to Develop Unique Car (The Rumor that Won\’t Die)

 We ‘ve reported on several occasions that M has hinted at developing it ‘s own car that is not based on a standard ‘series ‘ BMW platform. Now we have some veiled references from M themselves (courtesy of Insideline).

The engineer claimed that M was also ready to adapt to the development of alternative powertrains. “Our job is to sell emotion and fun, using the technology that ‘s socially acceptable at the time. Whether that ‘s a combustion engine or an electric motor, we don ‘t care. “

Pretty vague if you ask us. But still it ‘s intriguing. Should M go the route of producing a bespoke sports car? Would you be interested?

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  • Anonymous

    Funny- I was in that same room and it was made very clear (wrote it in my post the other day) they can’t do it. They have been trying for 30 Plus years- as long as Biermann has been at BMW.

    I was the person who asked the question. Insideline must have needed a headline-but I guess you can write things however you want.

    With the 400 engineers they currently have they are swamped developing cars. Let alone a one off.

    Hate to say it but much like the AWD rumor they started there s nothing behind this rumor than twisting quotes.

  • Dr Obnxs

    I’m all for it, as long as the word “bespoke” doesn’t appear anywhere at all in association with the effort.

    But based on BimmerFile_Michael, I’m guessing it doesn’t matter much. No car, and we’re stuck with the overused word “bespoke(d)”. Worst of all possible worlds….

    • Anonymous

      The i8 will be the BMW Halo, why would they build an M halo and compete with an already announced product?

      • Adam

        I agree, unlike BMW mainstream the M models are halo’s of sorts, I know many people who bought BMW’s in non M form because they saw how great the M cars were and said to themselves “well if that car is that good the car its based on must be pretty good too”.  An M super car just doesnt fit right these days, M’s image (the one we all embrace and love) is “regular cars” turned high performance machines.

  • Chris

    I’d love to see a mid-engined car to compete with the Porsche Cayman.  But that’s probably not practical.  I’d be interested in a diesel 3-series with an M suspension, like an M3 diesel.

  • JonPD

    My hope is that with BMW thinking of bringing the Z4M race car to the us they might still be considering a E89 ///M. I will not hold my breath though.