BMW NA Sales Up 13.5% for October

2011 BMW X3 xDrive 28i

BMW ‘s SAVs continue to lead the way up almost 80% year over year in sales (with the X3 being up the most for the year). The other news is the introduction of the new 6 Series and some real sales momentum for the new car versus the old model which was being phased out this time last year.

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,288 vehicles, an increase of 17.5% from the 23,222 vehicles sold in the same month a year ago.

Full figures after the break.

Year-to-date, BMW Group sales are up 14.6% to 246,602 in the first ten months of 2011 compared to 215,274 in the same period in 2010.

“Auto sales are probably the best indicator of economic direction and the critical fourth quarter has made a good start fueled by demand and boosted by new models,” said Ludwig Willisch, President and CEO, BMW of North America. “The model year changeover is complete, the new 528i and the full 6 Series lineup are available along with the 2012 X3 and X5 so I expect a strong run to the end of the year.”

BMW Brand Sales

Sales of BMW brand vehicles increased 13.5% in October for a total of 21,873 compared to 19,272 vehicles sold in October, 2010.

Year-to-date, the BMW brand is up 12.9% on sales of 199,552 January through October compared to 176,736 sold in the first ten months of 2010.

In October, best performing vehicles included the BMW X3 SAV up 2,244% to 2,321 units; the all-new BMW 6 Series, up 762.5% to 414 units and the BMW X5 SAV, up 25.6% to 3,997 units.

BMW Pre-Owned Vehicles

In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,262, a decrease of 4.4% from the 13,867 sold in October 2010.

Year-to-date, BMW used vehicle sales are down 5.5% on volume of 132,686 compared to 140,468 in the first ten months of 2010.

MINI Brand Sales

MINI USA reported sales of 5,415 automobiles in October. The October 2011 sales are up 37.1% from the 3,950 sold in October 2010. The MINI Countryman, on sale since December 2010, had its best month ever in October with 2,012 units.

Year-to-date, MINI sales in the U.S. are up 22.1% on volume of 47,050 compared to 38,538 in the first ten months of 2010.

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  • Nick Dawson

    BMW’s production chief, Frank-Peter Arnt, has recently revealed that soon BMW will be building most of its cars outside of Germany. Currently, BMW builds 62% of its cars in Germany, down from 70% in 2002, but once plants in China come fully on board, this figure will approach the 50% mark.

    Factor in plans to start building cars in more emerging markets such as Brazil, and it is very easy to see that BMW will soon be building more cars outside of its homeland. This development is seen as crucial to avoid currency fluctuations, which can very easily eat away at profit levels for reasons completely out of the car maker’s control.

    Herr Arnt said that production was also being increased at existing plants in the US, China, India and Russia, with anticipated annual global sales reaching two million by 2020, up from 1.46 million last year. In the US, BMW has 2.3% market share, and sales are expected to surpass those in Germany for the first time this year. The gap was just 252 vehicles last year.

  • Nick Dawson

    Encouraged by the success of the X3 no doubt, BMW Chief Norbert Reithofer has confirmed that an X4 will be built, to fill the gap between the X3 and X5. Contrary to expectations, however, the X4 won’t be a four-door Crossover, but a stylish two-door with a very clever modular roof.

    • Herr26

      The X4 has to remain conventional especially for the segment it will compete in with proposed Premium-Entry competitors such as Audi Q4 , Mercedes-Benz and even Porsche Cajun arriving as 5dr – The X4 will be a 5dr. 

      The stylish two door model takes on the form of what happens when an X vehicle meets a Z vehicle – The long mooted “Y’ Project which if it reaches production could be termed X2 due to it’s reliance on the F20/F30 Matrix or even Xcoupe. The idea is born from the original X Coupe  project which was the X6 before marketing trends made the X6 the car it is today.

      With some pockets of customers demanding an SAV under Rolls-Royce. A concept both RR and BMW want to completely side-step as it does not gel with the RR brand. BMW are dusting off their twice shelved X7 project for another feasibility proposal. Seen as a proposal to challenge the next generation of premium segment SAV’s from Bentley and the next Range Rover.  Although the last two attempts at the X7 faltered , BMW do not want to introduce and SAV RR model and reckon the X7 could be the best thing to combat widening the RR brand for all the wrong reasons. But nothing is confirmed for definite production so far.

      If X7 and X2 were to be green-lighted then BMW would have a full-line up of highly profitable Sport Activity Vehicles from X1-X7.  To match it’s core product series. 

      • Adam

        Correct me if I’m wrong but werent there X7 mules testing around the time the current X5 was being released?