It ‘s official – BMW has beaten Mercedes and Lexus to become the best selling premium brand in the US market. It may not sound like especially important news to enthusiasts of the brand (especially considering only 800 of those were 1Ms) but selling 247,907 in one calendar year in one market will surely help BMWNA ‘s product portfolio in the years ahead as well as give it perhaps an even stronger voice in Munich.
BMW North America edged out Mercedes Benz USA ‘s 2011 tally by 247,907 to 245,192. Due to the Tsunami, Lexus had inventory issues and finished a distant third with 198,552 sales after leading the segment for the past 11 years.
Official Release: In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. BMW Group reported December sales of 32,545 vehicles, an increase of 17.9%from the 27,600 vehicles sold in the same month a year ago.
“BMW Group sales momentum has been increasing all year and this new burst of consumer confidence filled our dealer showrooms putting both BMW and MINI over the top,” said Ludwig Willisch, President and CEO, BMW of North America. “I have great confidence that 2012 will be even better especially with the all-new BMW 3 Series arriving in the U.S. in February with more new and refreshed models coming in the months after.”
BMW Brand Sales
Sales of BMW brand vehicles increased 15.3% in December for a total of 26,834 compared to 23,280 vehicles sold in December, 2010. For the year, BMW brand sales were up 12.6% to 247,907 vehicles compared to 220,113 sold 2010.
For 2011, best performing vehicles included the 5 Series, up 30.4 percent to 51,491 units; the 6 Series, up 61.4 percent to 3,903units; the X3, up 357.5 percent to 27,793 units and the X5 up 13.3 percent to 40,547 units. Overall, the BMW Sports Activity Vehicle (SAV) segment (X3, X5, X6) continued to show incredible growth with sales up 54.9 percent for the year to 74,532 units compared to 48,108 in 2010. SAV sales combined with its all-wheel-drive (AWD) passenger cars have made BMW the best selling manufacturer of premium AWD vehicles in the U.S. in 2011.
In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 16,264, an increase of 3.5% from the 15,714 sold in December 2010. In2011, BMW pre-owned once again was leader in its segment. December proved to be the second best month ever and 2011 was the third best year ever for BMW pre-owned.
MINI Brand Sales
MINI USA reported sales of 5,711 automobiles in December, up 32.2% from the 4,320 sold in December 2010. For the year 2011, MINI sales in the U.S. are up 26% on volume of 57,511 compared to 45,644 sold in 2010.
“MINI’s record setting sales results in 2011 prove that small is a success in its own right even without the prodding of rising fuel prices,” said Jim McDowell, Vice President – MINI USA. “Our U.S. customers have found they can have a great motoring experience even while enjoying strong fuel economy and asmaller footprint. Motor On!”