(Updated with more photos) BMW and M have created a new line of accessories to help individuals customize their cars. Looks to be mainly a naming change in our eyes, BMW Performance has now gained a letter M to help move more product. As in the past, all the accessories are of the highest quality and designed from the beginning to fit and function properly. Warranty issues will not apply like going aftermarket and in the flesh these accessories should look spectacular as they have in the past. We have always been huge fans of the BMW Performance line, especially the engineering work and we are sure things will continue on that path, even if the M logo is now splashed about a bit more.
Gallery after the jump.
Premiere: BMW M Performance Parts and Original BMW Accessories
The 2012 Geneva Auto Show marks the premiere of a range of Original BMW Accessories developed to customize and enhance the look and feel of the new 3 Series Sedan. Exterior offerings range from unique 20 inch wheels to a fitted indoor/outdoor car cover. The new 3 Series Sedan interior can be customized in keeping with the new Sport, Modern or Luxury Lines with items such as high quality all weather floor mats, color matched emergency brake handle, key fobs, rear storage and backrest bags. For longer trips a lockable roof box, or a snowboard holder is also available. Original BMW Accessories can be purchased through any authorized BMW Center.
The Geneva show also marks the premiere of new a accessory division for BMW vehicles: BMW M Performance Parts. BMW M Performance Parts are designed in close collaboration with BMW M GmbH and include powertrain, suspension, aerodynamics and cockpit components that provide a tangible increase in driving dynamics by enhancing engine power, reducing weight and optimizing aerodynamic properties. The initial BMW M Performance products have been specially developed for the BMW 5 Series Sedan, the new BMW 3 Series Sedan and the new 1 Series (5-door model). The products include black kidney grills, M Performance exhaust systems, carbon fiber front splitters and an M Performance steering. The BMW M Performance Parts will roll out in the USA beginning this summer. BMW M Performance Parts may be purchased and installed through authorized BMW Centers.