(Official Release) With just two days to go before the first race of the season at the Hockenheimring (DE), BMW Motorsport’s sixth “Premium Partner” for the DTM project has been confirmed: Samsung will support BMW as it returns to this racing series after an absence of almost 20 years. Joey Hand (US) will line up in the SAMSUNG BMW M3 DTM. The design of his car features the Korean company’s distinctive blue colour. Samsung is a global leader in the manufacture of semiconductors, telecommunications, digital media and high-tech electronics.
“I am delighted we are able to present Samsung as our sixth Premium Partner just in time for the opening race,” said BMW Motorsport Director Jens Marquardt. “Samsung is a real global player, which is known for its innovative solutions, fresh ideas and high-class products. The fact that a company of this standing has decided to get involved in the DTM speaks volumes about how attractive this series is. We are very much looking forward to working with Samsung and our other partners over the course of the 2012 season.”
Mr. Georg Rötzer, Director of Marketing at Samsung Electronics GmbH Germany, said: “Samsung is thrilled to partner with BMW Motorsport in its exciting return to the DTM racing series. Bringing together the two industry-leading brands of Samsung and BMW in this series will help expand the reach of this DTM project to the fans and the world of motorsport at large, and we look forward to a successful season ahead with our partner.”