BMW US Sales up 12% for April

May 1 • Official News, Sales/Marketing1 Comment

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.

Full chart after the break.

“The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of Spring and into Summer,” said Ludwig Willisch, President and CEO, BMW of North America. “There’s no shortage of desire in the market, now it’s all about having the right models and being able to meet growing demand.”

BMW Brand Sales

Sales of BMW brand vehicles increased 12.0 percent in April for a total of 21,062 compared to 18,801 vehicles sold in April, 2011. Year-to-date, the BMW brand is up 15.7 percent on sales of 82,611 compared to 71,417 sold in the first four months of 2011.

In April, best performing vehicles included the X5 SAV up 50.9 percent to 3,561 units; the 3 Series, up 20.8 percent to 9,003 units; and the 6 Series, up 92.9 percent to 513 units.

BMW Pre-Owned Vehicles

In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) fell 7.0 percent to 13,511 vehicles from the 14,521 vehicles sold in April 2011. January through April, BMW used vehicle sales are up 2.1 percent on volume of 54,862 compared to 53,735 in the same period of 2011.

MINI Brand Sales

MINI USA reported sales of 5,731 automobiles in April, a decrease of 11.1 percent from the record 6,446 sold in April 2011. Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 19,911 compared to 18,787 in the first four months of 2011.

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  • Dr Obnxs

    Some context here. These are gross numbers, not adjusted for number of sales days. Using seasonally adjusted numbers, BMW brand is up 20%, but Damlier is up much, much more, outselling BMW for the first time in a while.

    Looking at the BMW numbers, the 1 series isn’t doing that well. Guess that the price delta between it and the 3 is having a lot of people opt for the 3…. Any clue what BMW is going to do about this? No matter what it’s called (1 series or 2 series), here in the US if you can get a bigger car for the same $, the bigger one usually gets the sale (all else being equal).

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