BMW US Sales Down Slightly for July

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 27,152 vehicles, an increase of 4 percent from the 26,120 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 9.5 percent on sales of 185,715 in the first seven months of 2012 compared to 169,641 in the same period in 2011.

“High summer is typically a time for vacations rather than car buying which makes the July result satisfying, especially with the unsteady economy and the very short supply of new models in our dealerships,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “August will be the tightest month as we complete the model year transition, so we’re very much looking forward to September and Fall and the much stronger availability of our popular new models.”

BMW Brand Sales Sales of BMW brand vehicles decreased 0.5 percent in July for a total of 21,297 compared to 21,409 vehicles sold in July, 2011. Year-to-date, the BMW brand is up 9.4 percent on sales of 147,801 compared to 135,114 sold in the first seven months of 2011.

In July, best performing vehicles included the 5 Series, up 32 percent to 5,700 units; and the 6 Series, up 50.5 percent to 843 units; and the 7 Series, up 158.9 percent to 1,696 units.

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  • johnparke

    Hmm I guess trying to make their cars more appealing to everyone (softer) isn’t working.

    • BimmerFile_Michael

      The model year switch over didn’t help either as supply is low and cars built after the switch are just arriving. A lot of people may have held out for the new options and the new 3 series is still not offered with xDrive which is huge in the North East accounting for most sales there, when you cut out the North East its tough to meet numbers.

  • 03BeastCharmer

    How is BMW down 4% for the month? The chart says they sold 1000 more cars/trucks/mini’s compares to same month last year, for an increase of 4%

    • http://bridger.us/ Gabriel Bridger

      Typo in the headline.

      • BimmerFile_Michael

        The BMW brand was down .5% for July. BMW Group was up 4%, headline adjusted to reflect BMW brands slight down for the month.

    • BimmerFile_Michael

      BMW was down .5%, BMW Group was up 4%. Year over Year BMW brand is up 9.4%.