BMWNA Sales Up 21% For October

Nov 1 • Official News, Sales/Marketing1 Comment

After a string a disappointing months BMWNA made up sizable ground on Mercedes YTD US sales lead by selling almost 22,000 vehicles. In total the figures trimmed the lead to 2,748 vehicles, from 5,221 at the end of September.

Notable winners this month? The F30 3 Series finally gained some ground E90 by selling 25% more year over year. Also up (at a staggering 167.4%) is the Z4 and the long in the tooth 1 Series. Unsurprisingly the 6er is also up as the model range fills out. If there ‘s any bad news for BMW it ‘s yet another down month for the relatively new F10 5 Series – down over 16%.

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 32,339 vehicles, an increase of 18.5 percent from the 27,288 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 8.4 percent on sales of 267,267 in the first ten months of 2012 compared to 246,602 in the same period in 2011.

“Momentum is increasing and the October figures show supply is finally catching up with demand as our new models arrive in greater numbers”, said Ludwig Willisch, President and CEO, BMW of North America, LLC. “At the same time, our thoughts are with colleagues and customers affected by the hurricane and its aftermath. We are all working together in this difficult situation.”

BMW Brand Sales

Sales of BMW brand vehicles increased 20.9 percent in October for a total of 26,451 compared to 21,873 vehicles sold in October, 2011. Year-to-date, the BMW brand is up 6.7 percent on sales of 212,848 compared to 199,552 sold in the first ten months of 2011.

In October, best performing vehicles included the 3 Series, up 25.6 percent to 9,729 units; the 6 Series, up 86 percent to 770 units; the X3 SAV, up 39.9 percent to 3,248 units and the X6 SAV, up 41.3 percent to 671 units.

BMW Pre-Owned Vehicles

In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 5.3 percent to 12,563 vehicles from the 13,262 vehicles sold in October 2011. January through October, BMW used vehicle sales are up 1.8 percent on volume of 135,138 compared to 132,686 in the same period of 2011.

MINI Brand Sales

MINI USA reported the best October ever with sales of 5,888 automobiles, an increase of 8.7 percent from the 5,415 sold in October, 2011. Year-to-date, MINI sales in the U.S. are up 15.7 percent on volume of 54,419 compared to 47,050 in the first ten months of 2011.

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  • Evan

    I really hope the F10 LCI addresses its shortcomings and gives the model a real boost. It’s an attractive, well-built car that lost a little too much of what makes a BMW a BMW. Also, now that xDrive is available on the F30, I’m sure sales will pick-up. I’ve only seen a handful of them here in the Boston area since the release last February and knowing the snow-scared Northeast, no xDrive meant very few sales. Finally, I love how the X5 is still increasing sales in what is really its last model year.

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