November of 2012 saw a 10.4% uptick in motorcycle sales for BMW Motorrad over November of last year, with 6,749 bikes sold in total. Year-to-date, sales of single track BMWs have already surpassed total sales in 2011, up 235 total units to 100,289 motorcycles and scooters delivered. BMW subsidiary brand Husqvarna saw significant sales growth this year, with deliveries up 19.2% year-to-date, but November 2012 sales saw a -2.2% decline.
Heiner Faust, Head of Sales and Marketing BMW Motorrad summarizes sales this way:
“In spite of a great deal of headwind coming from some European markets, we have been able to increase sales significantly compared to November of last year. Good sales in Germany, Latin America and Asia are responsible for the considerable rise in sales. Looking at the seven largest individual markets, BMW has been able to maintain market leadership in Germany, Spain and Italy in the 500-plus cubic capacity segment relative for BMW Motorrad. Overall we are in third position in these seven markets as of November. We are well on track especially in view of the coming R 1200 GS model change which had already been announced, this model accounting for approximately 17% of sales volume alone. For December we are also expecting increased sales as compared to December 2011. We will then achieve our aim of finishing the 2012 motorcycle season with a new sales record. “
BMW, like the rest of the motorcycle industry, is finding its largest growth in markets outside the USA. As Asia continues to drive the market landscape, will we see more expansion by BMW into smaller-displacement machines like their recently released C 600 and C 650 scooters?