Congratulations go out to BMW Group as six vehicles receive recognition from the prestigious GOOD DESIGN awards. Included in the mix was one machine from the Motorrad devision: The Husqvarna Nuda 900 R. The Nuda is the flagship machine for the BMW Group subsidiary, carrying forward the rejuvenated Husqvarna brand and challenging what a factory motard can be. It made a significant splash in the motorcycle world last year and has gone a long way toward reestablishing Husqvarna in the motorcycle landscape.
Official News from BMW: The annual “GOOD DESIGN™” award rank as the most prestigious international accolade in the field of product design. This time round, the coveted prize was bestowed on no fewer than seven BMW Group Design products: including the Husqvarna Nuda 900 R. An independent panel of judges made up of design experts and architects sifted through several thousand submissions to select 700 praiseworthy product designs and graphics from 38 countries.
The world’s oldest, internationally renowned design award was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. It is presented by The Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. For more than 60 years, this coveted award has recognised designers and manufacturers of innovative and visionary products, concepts and ideas that go beyond the bounds of ordinary product design. In addition to the criteria of functionality and aesthetics, ecological responsibility also plays a role.
With its fresh looks, the Husqvarna Nuda 900 R conveys a sense of agility, sportiness and dynamics. The first motorcycle to bear the Husqvarna badge, it combines the engineering prowess of the BMW Group with elegant flair. With its minimalist design, each element defines the athletic exterior that injects the bike with its unique dynamic tension. This characteristic design language extends all the way to the aerodynamically styled tail.