BMW USA Sales up .7% for January

Feb 1 • Official News, Sales/Marketing2 Comments

Coming off of a great year BMW is continuing the trend by posting increased sales for the month of January. As expected for January, the SAV line-up is leading the way with increased sales across the model range. Check out the entire sales chart after the break.

Official Release: Sales of BMW brand vehicles increased 0.7 percent in January for a total of 16,513 compared to 16,405 vehicles sold in January, 2012.

In January, best performing vehicles include all of BMW’s light trucks. The X3, X5, and X6 Sports Activity Vehicles (SAV) continued to show strong growth with sales up 41.3 percent to 6,469 units. The X3 SAV – on sale in the U.S. for two years – is up 18.9 percent to 2,005 units; the X5 SAV, up 56.5 percent to 4,084 units and the X6 SAV is up 34.8 percent to 380 units.

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The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,195 vehicles, an increase of 2.3 percent from the 19,739 vehicles sold in the same month a year ago.

“After an historic December, January produced a good result showing our growth continuing,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “In 2013 we’ll have more new models, the right mix and better availability, so I’m very positive about the eleven months still ahead.”

BMW Brand Sales

Sales of BMW brand vehicles increased 0.7 percent in January for a total of 16,513 compared to 16,405 vehicles sold in January, 2012.

In January, best performing vehicles include all of BMW’s light trucks. The X3, X5, and X6 Sports Activity Vehicles (SAV) continued to show strong growth with sales up 41.3 percent to 6,469 units. The X3 SAV – on sale in the U.S. for two years – is up 18.9 percent to 2,005 units; the X5 SAV, up 56.5 percent to 4,084 units and the X6 SAV is up 34.8 percent to 380 units.

BMW Pre-Owned Vehicles

In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 13.9 percent to 13,322 vehicles compared to the 11,699 vehicles sold in January, 2012.

MINI Brand Sales

MINI USA reported the best January ever with sales of 3,682 automobiles, an increase of 10.4 percent from the 3,334 sold in the same month a year ago.

MINI Pre-Owned Vehicles

In January, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 70 percent to 1,542 automobiles from the 907 sold in January, 2012.

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  • rj

    The drop in sales of the bread and butter 3 and 5 series must be a bit troubling to BMWNA, unless the Dec 2012 sales pulled forward the sales that would have taken place in January.

  • TheTruthHurts

    May be customers are not being duped into paying $50K+ for a 3 or 5 series saddled with a tractor sounding 4 cylinder engine?

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