BMW US Sales Flat for January

The big winner for February is (unsurprisingly) the X5 with sales up 22% over February of 2012. Also up (and hopefully stabilized) is the F10 5 Series. And finally it ‘s nice to see the 6 Series, a car we ‘ve reviewed very positively, doing well.

On the downside are a couple surprises. The F30 3 Series is fully launched with xDrive yet it continues to show up and down figures month after month. We ‘d guess this has something to do with the Coupe and Convertible being long in the tooth and the lack of incentives last month compared to 2012 when BMW was clearing out E90s. It also makes you wonder how BMW plans on reporting model sales when they move the 3er Coupe and Convertible to the 4 Series model classification.

Also down noticeably are the 1 and 7 series. The latter is somewhat troubling considering the F01 has recently been revised. Nevertheless the month itself was hardly bad news for BMW with sales staying flat in rather uncertain economic times.

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago.

“The February results showed there’s a strong underlying demand ready to fuel momentum in the coming months,” said Ludwig Willisch, President and CEO, BMW of North America. “We’ll all be glad to leave the harsh February weather behind and welcome Spring and the new models that come with it.”

Screen Shot 2013-03-03 at 8.59.55 AM

BMW Brand Sales Sales of BMW brand vehicles increased 0.5 percent in February for a total of 21,311 compared to 21,204 vehicles sold in February, 2012.

In February, best performing included the 5 Series, up 5.1 percent to 4,248 units; the 6 Series, up 45.6 percent to 770 units; and the X5 Sports Activity Vehicle, up 21.9 percent to 3,931 units.

BMW Pre-Owned Vehicles In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 1.3 percent to 13,544 vehicles compared to the 13,375 vehicles sold in February, 2012.

MINI Brand Sales MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago.

MINI Pre-Owned Vehicles In February, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012.

Finally note that some of the decrease is due to one less day in February as opposed to February 2012 which was a leap year.

Related Posts Plugin for WordPress, Blogger...
  • The fact that the new F30 3er is doing badly in the marketplace should have already set the alarm bells back in NJ and Munich headquarters. Absolutely dismal performance so far for this significantly “reworked” generation of their best selling automobile.

    I would not be surprised is a LCI is ordered far head of schedule. I think many issues plague the F30:

    • Options packaging and pricing in the US

    • Disconnected and flaccid electric steering (Yes I spend 1 week the behind the wheel of a 328i loaner). Even in Sport Mode is nowhere near the goodness of the hydraulic setup found in the E90 and prior generations. 1-2 MPG gain seems to me a very little gain while risking alienating you loyal customer base. Remember BMW: “The steering makedth the car”.

    • Horrid auto start/stop system. Car feels like it is stalling in every stoplight and it is felt all over the car once the engine re-starts again. GM and Toyota have refined their auto start stop systems to the point of being negligible. If they can, so does BMW.

    • Interior plastics, specially the center console assembly, are a downgrade in material quality vs the E90. I am not the only one that has made this observation out in the ‘nets.

    • Silly fixed display screen on top of the dashboard that won’t retract or go away.

    • And finally the biggest mistake BMW made with this new generation….. Eliminating the sublime, smooth, sonorous, happy revving (And rock solid reliable) straight six N/A engine. The N20 is OK but it is still a 4 cyl. Sounds like a diesel and lacks the turbine smooth delivery and sounds of the N52. The main reason people flocked to the 3 series was for the straight six. I don’t care if 4 cyl Bimmers are the staple of other markets like Europe. Here in North America the main reason people wanted the 3er was for the best and smoothest 6-inline engine ever offered on any production vehicle at any price. There is a reason why the E36 318i from the late 90s flopped in the US market. It was because of its 4 banger engine. People are not convinced about paying $50K+ for a 4 cyl car that drives and feels like a Camry.

    • BimmerFile_Michael

      The 3 series is selling well and has since xDrive models hit the market. While I agree with most of your points there is one thing you are missing…. the inline six is still available and the difference in size plus the 3-4 mpg difference between the E90 and F30 is nothing to sneeze at.

      I am currently driving an F20 120d with 6 speed and auto/ stop start… I don’t even notice it. The larger engines instead of using the starter BMW should like MB deacitivate a cylinder under a compression stroke then spark the engine to life as this is much smoother and requires less in terms of cranking. BMW has used the auto stop start outside the US for a long time and the US is the only market to ever whine about it… The GM system is not all that different and Toyota only has it with hybrids (if memory serves me) and that is a different concept.

      • Ninong

        “95% of the population felt BMW’s were too hard to steer…” Really? Does that include people who own BMW’s or just people who didn’t buy a BMW? I think the people who actually did buy a BMW did it because they preferred the BMW style of steering over that of Lexus or Infinity? I’ve owned nothing but BMW’s for the past 30 years and I’m always shocked when I get behind the wheel of one of the Japanese or American luxury cars because I feel like I’m not in full control of the car; my hands are just suggesting where I would like the car to go and it does it the way it pleases.

        Interesting to see that BMW stuck with hydraulic steering on their truest driving machines: M5 and M6.

        • Frank Granados

          Also the X1 crossover, which is based on the E90 3 series, still retains a hydraulic steering step up. The cruise control is also where in belongs… On the steering column stalk!

      • Frank Granados

        Mike, I disagree with your assessment regarding the steering effort on past BMWs. After driving first gen MINIs for the better part of a decade, I can attest to the fact that my ’11 E90 sedan doesn’t require any more muscle effort to park in tight spaces than my R50/53s MINIs that preceded it. First gen MINIs are notorious for having fairly heavy steering feel at speeds under 5MPH. Interestingly, the R50/53’s had an electro-hydraulic setup. Not sure if this is a similar setup used in the E90 3er.

        I think the general population these days is just becoming lazy and don’t want any sort of involvement or effort when driving a vehicle. They just want the least effort possible. Some of these people would have just melted themselves behind the wheel of cars sold decades ago that had no power assist whatsoever. Those were truly muscle builders, and yes I drove my share.

        Electric power steering systems look good on paper but they rob the vehicle much needed/wanted road feedback. I think the small gains in fuel savings (And possibly emissions) aren’t worth it.

        The auto stop/start system may seem like a noble idea but I prefer the approach used by MB, Honda et al of deactivating the cylinders. I would like to see one of these engines after 100K-150K hard driven miles with the constant start/stop to see how reliable/durable are they still after so many on/off cycles. That can not be good for an engine in the long haul, but after all, manufacturers don’t care what happens to you or the car long after the warranty expires.

        • Ninong

          Some interesting points.