The big winner for February is (unsurprisingly) the X5 with sales up 22% over February of 2012. Also up (and hopefully stabilized) is the F10 5 Series. And finally it ‘s nice to see the 6 Series, a car we ‘ve reviewed very positively, doing well.
On the downside are a couple surprises. The F30 3 Series is fully launched with xDrive yet it continues to show up and down figures month after month. We ‘d guess this has something to do with the Coupe and Convertible being long in the tooth and the lack of incentives last month compared to 2012 when BMW was clearing out E90s. It also makes you wonder how BMW plans on reporting model sales when they move the 3er Coupe and Convertible to the 4 Series model classification.
Also down noticeably are the 1 and 7 series. The latter is somewhat troubling considering the F01 has recently been revised. Nevertheless the month itself was hardly bad news for BMW with sales staying flat in rather uncertain economic times.
Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago.
“The February results showed there’s a strong underlying demand ready to fuel momentum in the coming months,” said Ludwig Willisch, President and CEO, BMW of North America. “We’ll all be glad to leave the harsh February weather behind and welcome Spring and the new models that come with it.”
BMW Brand Sales Sales of BMW brand vehicles increased 0.5 percent in February for a total of 21,311 compared to 21,204 vehicles sold in February, 2012.
In February, best performing included the 5 Series, up 5.1 percent to 4,248 units; the 6 Series, up 45.6 percent to 770 units; and the X5 Sports Activity Vehicle, up 21.9 percent to 3,931 units.
BMW Pre-Owned Vehicles In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 1.3 percent to 13,544 vehicles compared to the 13,375 vehicles sold in February, 2012.
MINI Brand Sales MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago.
MINI Pre-Owned Vehicles In February, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012.
Finally note that some of the decrease is due to one less day in February as opposed to February 2012 which was a leap year.